when watching a streamer its frustrating to have an ad appear during a critical moment of gameplay, having the ad displayed full screen and the streamer on a very tiny screen + cutitng out of their audio is not a great experiance.

imagine watching your favourite tv show and its at a very tense critical part of the show just as the moment is about to happen an advert takes over your screen and the tv show is shrinked to a tiny box, you can see whats happening but you cant hear what is being said because of this advert, so you rewind your tv show and you re-watch that moment with audio but you have already seen what has happened so the first time so your initial reaction to the scenario is ruined...

I would propose that rather than putting the streamer on a tiny screen you put an ad or multiple ads in the bottom right of the stream whilst maintaining thier audio so you dont miss that critical moment or you could place a window ontop of top of the chat with an ad, you could also use the chat to promote ads aswell, links to products being posted every 5-10 minutes, or over-laying chat completly with a window of an ad so that way you get the best of both worlds, with chat you can read and catch back up where as the stream you need to clip it and go back 30seconds to see what happend then you are constantly trying to play catch up with the stream and then when you are about to catch up more ads are displayed. its really ruining the user experiance and i hope you take these idea's on board and implement a better solution