Ads Incentive Program
We are launching a new ad program aimed at providing predictability for your ad revenue. How it works is that you stream for a specific number of hours — while running ads — in exchange for a flat payout. The goal is simple: help you earn a more predictable monthly income through ads, with no ceiling on earning potential. We want to help remove the guesswork of your monthly ad payout. We’ve built it on top of Ads Manager so it is easy to use. Just set your ad schedule and you are ready to go.
The Ads Incentive Program is available for select Creators in the Ads Manager section of your Creator Dashboard (as a note we are not currently accepting requests to join the program).
These offers are just the beginning for this program. You can find out more information here:
Twitch Blog: https://blog.twitch.tv/2022/02/22/reliable-ad-revenue-with-one-click-its-really-happening/
Help Article: https://help.twitch.tv/s/article/ads-incentive-program
We expect to improve this experience over time in order to make the lives of creators easier and we look forward to hearing your feedback.
Hey everyone! Popping in to let you all know we are wrapping up this post in UserVoice, however please feel free to continue to leave us suggestions for the Ads Incentive Program in the respective category in UserVoice, which can be found here. For more information on this program, please visit our blog and help article for additional details.
We appreciate your feedback, thank you all and have a wonderful day!
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jimmygabrielga commented
hola twich
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FAUXRE commented
my income has been so unreliable for the past 2 years on this website i am hanging on by a thread please enable this for me i am begging i am crying i am screaming help
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Jamoan49 commented
As a new streamer (Started Jan. 26th, 2022) and a new Affiliate (yayyy), I was wondering how would someone like me, with a lower following, be able to get selected or apply for the program? I think it is a great idea but if it is only given out to the popular few who already make a decent amount off Twitch seems to not help the majority of people trying to get into streaming. I like the program idea though and would be very helpful for new affiliates trying to work their way up while still maintaining some sort of income.
Thanks!
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TergoLive commented
Hello! This is great! Glad you guys are able to offer this to streamers! So, some ideas I have or feedback to say is that there are streamers like myself that have streamed for 200+ hours! We love gaming, love our community so we will stream for long periods of time. So 40 hours I feel is kinda low. I know this is just a starting point, but i feel that if you gave more higher options people would do it! Also if you could include on the dashboard if we need to require a certain amount of concurrent viewers for us to get paid out the said amount. I know in the past I've seen some sponsorships etc. require a certain amount of CCV. Now, if this doesnt require that, Great! But, if it does can we be let know of that. Also maybe if we maintain a higher CCV we are able to get more revenue added onto it as well. I don't want it to be only about CCV but I know that companies want there products to be seen and if they find out only one person is watching the stream and they are paying extra for it they may want to backout of this program. All just thoughts on this. BUT this program is awesome and I can't wait to be apart of it soon if it gets rolled out to more people so thanks for working on this!
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SapphireKitter commented
I think it's an interesting program, it has room to grow in different ways, but the starting is decent. I'd be interested in trying it out.
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HexxyLive commented
Sounds neat, sign me up, <3
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vanyugme commented
Quisiera saber como entrar al programa soy afiliada desde hace 4 años en twitch me interesa mucho entrar pero quisiera saber que requisitos exigen para poder entrar por favor espero respondan este comentario
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BriarFire_ commented
This will hurt small streamers growth. Small streamers views get hurt by ads. You keep doing things that benefit huge streamers and not small.
You took away our 1 viewer hosts. You took away our ability to email our subs. You're making it impossible to grow and be discovered on this platform and still take half of our revenue. Please fix it.
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BriarFire_ commented
We don't want more ad revenue. Keep it. We want more of a cut of our own income. Please give a fairer cut to your creators. You make tons off of ads that if we could we would turn off but can't.
I'm happy to not have ads be able to turn off and even to make nothing from them if we had a fairer split of our own revenue. Please change it to 70/30. Your creators are screaming for it. -
Jo7nyy commented
I liked the idea, I'm interested and I would like to participate
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GenerationGameXP commented
what are the requirements to qualify for the program, i'm currently an affilate wanna know if i'm qualified or not
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Daani_L commented
I found this incentive program extremely interesting, I really liked it and I'm really looking forward to seeing how it will work in practice.
I've been live on Twitch for almost 2 years and I'm really happy to see the strides the platform has made in that time. 💜 -
Regasin commented
Lower the max stream amount of hours per month, adjust the pay scale accordingly. Do not ask your content creators to stream in excess of 160+ hours in a month. This is asking them to work beyond the means of an average 9-5 working employee for incentive pay. Some full time streamers are receiving offers in excess of 190 hours streamed in a month.
This is a disgusting amount of hours to incentivize. Many people may take this offer because they NEED the money or drive to hit a target, and force themselves to work beyond their means to reach an arbitrary goal set by an algorithm. Some humanity needs to be shown here.
Some content creators may choose to stream beyond targets, for personal one time community goals, for their fans, or for the love of creating content. It should not be incentivized. You have a moral decision to help promote proper work/life balance. These numbers do not reflect that.
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zyunique123 commented
ON YOUR XBOX
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zyunique123 commented
HOW YOUR YOUR ACOUNT SEND TO YOUR TWICH WHEN YOU LOG IN
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BreadLoafXP commented
Any idea when this will be rolled out to more affiliates? I'd love to participate
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JSMonsterrmn commented
As a smaller creator who streams full time, this would be fantastic. Do you know when this might be rolled out to more affiliates?
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Kirbins commented
I think this could be potentially good for smaller creators who could use the extra money. Here's my thoughts:
1) Make it every 2 hours instead of 1 hour so it'll be less annoying for viewers who tend to click off from ads.
2) If this is to really benefit for the streamer, just fix the 50/50 split to 70/30 like everyone wanted for years. This isn't about that though; these extra ads are just to boost your site and make your affiliates/ partners do extra work.
I'm somewhat interested in this program but I don't really know what qualifies someone to try this. -
d3MoGames commented
Here's the problem with this idea-it will only hurt Streamers' growth. No one wants to sit through ads- and I'll assume channels with mostly sub viewers will get some sort of penalty/harder numbers. We all know Twitch doesn't care about letting us Earn an Income, of course, but they like to sugar coat things like this as if it would be a HUGE help to us.
Just pay us the full amount we earn from subs instead of $1.89 per sub 👌 Then you'd get me to stream as many hours per month as you'd like, and you'd get all the ad revenue you want too. -
midudev commented
So...
How can I be the top 3 streamer of the category Software Development and my offer is 100$ per month if I stream 35 hours per month for 1 minute of ads every hour.
🥲