Make it a choice to participate in the ad, and give individual users credit.
Make it optional to even watch the multiplayer ad, and incentivize participating by awarding the viewers with the bits. This is not a great replacement for bit ads, all individuality is taken away, and this is just another thing to obscure or block the content I'm currently trying to watch, and being FORCED into, instead of CHOOSING to support by watching ads. In addition, if I'm subbed to a creator, ad breaks and ads when joining the stream do not play, so if I suddenly wind up being forced into ads so the streamer can give himself some bits by making all/most of chat watch an ad, I'm going to be pretty upsetti spaghetti.
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