Ads NEED A Revamp
Pre-Rolls Need To End: A huge majority of people aren't sitting through an unskippable 3-5 min ad to see someone they've never watched before. As a creator I would much rather be required to run 1-2 ads within a stream at a chosen time, than these pre-rolls scaring off new people. At having to run one, I can do it in a natural pause of a game so nobody misses a major moment.
Mid-Rolls: If you insist on this awful feature we can't control, they should not take up the entire screen unless clicked on. Pop them in the corner and have them skipable after 5-15 seconds. Some ads are tediously long.
Fix the Ad Share: Right now the split between Twitch and Creator is terrible, hence why nobody wants to run them and you have an army of creators not wanting the interruptions. If creators were being paid more in-line with other platforms for them, the viewers aren't going to mind if we have control over when they appear.
I watch quite a few creators, and I prefer some over the others. I think having a wall of ads in order to swap streams is annoying and then something really cool happens and chat goes wild. I would prefer for there to be less ads to join someones stream, and none for swapping streams