ENO from CapitalOne Ad for Twitch Rivals Entices Pay-to-Win
The ENO from CapitalOne advertisement regularly shown on Twitch is an enticement for viewers towards acceptance of in-game gambling/progression-based pay-to-win mechanics.
Characters in the advertisement saying "This is the 10th time I've climbed those steps today" and then the human in the advertisement purchasing a $49.99 booster to progress past a difficult encounter is not acceptable.
Showing consumers that it's okay to pay $49.99 to get past a difficult section of the game should be considered as acceptance of in-game gambling and pay-to-win based mechanical game design.
As the "official bank and card of Twitch Rivals", this is not the appropriate message - especially to younger audiences.