Prerolls Audience Loss vs Self Run Midrolls Data
Ads have an impact on viewer retention. When someone new comes to a stream, an ad can discourage them from waiting - and simply close the tab. That hinders growth. However, self-run midrolls (to disable prerolls) may have the same effect...
If we can see the impact that running a dreaded midroll can have on our potential to bring in new viewers - the friction against running ads may be lessened.
So my question: When will there be information on our dashboard analytics on how many people leave during a preroll versus midroll?