Instead of having disruptive and user experience unfriendly pre-roll and midroll ads automatically play for streamers, with their only alternative being still disrupting their own content by playing ads manually to turn off preroll ads for a period of time, allow streamers and content creators to fill in an amazon blacksmith list of recommended purchases for the viewers. Viewers are a lot more likely to take the list seriously vs a 10-15 second ad by a big corporation, and is more valuable to all parties involved. Twitch/amazon could even suggest items for the viewer to possibly add to the list to improve it, or, although slightly worse, include "paid ad content" within the list itself that people have to click to view and will actively be browsing. Move the video ads to the top right corner if you still want to play them, but please stop disrupting the streamers content with the ads and hurting stream discoverability with ads, it totally kills raids. A blacksmith list will do infinitely better than any premade video ad, while being infinitely less disruptive and negatively impactful to the user experience.