Provide Clear Feedback On Mid-Roll Ad Testing and Future Plans
In a tweet today Twitch Support stated "Thank you for all of your feedback. We have completed the mid-roll ads test. Ads are an essential part of keeping Twitch freely available and we understand your concerns. We'll continue to work on ways to improve the viewer ad experience and give streamers more control."
Please do more to communicate that the concerns of broadcasters and viewers were understood.
I am interested in what Twitch learned from the testing of mid-roll ads. What concerns did you notice trending and what feedback specifically are you accounting for in making "improvements" to advertising on the platform. Will Twitch make adjustments to their testing process, such as smaller batch size (e.g. Twitch Ambassadors)?
Some transparency on implementation of a site mechanic that can (and did) have extremely damaging results on viewership for broadcaster is vital to our ability to plan and implement content around these changes. Thank you.