It feels counterintuitive from a creator stand point. Though I appreciate the stance of supporting creators, there must be better ways to implement paid ads. Personally, I'd love to see a system in place that connects partnered streamers to advertisers through some sort of partner panel. Plenty of streamers do paid ads already, but if you connect a streamer to a physical product to try on stream (a drink, snack, service, etc.) It's more interactive for the audience, and the streamer. Effectively stream lining your advertising practice, and through that service you would be able to still collect revenue of let's say 10-20%. This also gives the streamer the ability to advertise it in a way that's more effective to the audience itself, the streamer will know their audience best and how to cater to them.