Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
Announcement: https://twitter.com/TwitchSupport/status/1306709495196852225?s=20
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Genevathekitty commented
Being a recently new affiliate, this news was not what i wanted to see. i want my streams to be ad free as possible so people can enjoy the content and not miss any crucial scenes which an ad can take up.
However, i do have the Ad time Channel Points redeem for chat to use, in doing so, i won't make any progress of the gameplay until the ad is done. It's only fair for your viewers to control that, not to mention, you won't get any indication when the ad runs, we should be able to see it on our dashboard at the very least!
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BobbyBlackwolf commented
I would gladly give back all $3.98 I have made in 2020 thanks to ads to not force RNG mid-roll ads into the live recording of my audio podcast. 30 seconds is a lot of time and a PiP of a talking head does nothing for my audience. It would also be very jarring for me to be talking about a very serious subject and then BAM CHECK OUT THIS XXXTREEEEMEEEE GAMING WOOP WOOP...My viewers would just leave and do something else with their time. Their time is more valuable to me than their money.
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SoupaBuoy commented
You wouldn't disrupt live comedy/sport/theatre with random, uncontrolled ads. So why would you do this here? Streaming is not like TV, or other types of fixed-form video. It is live. You should not be implementing ads like this into live content.
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crazymaso commented
Mid-roll ads. Remove it and rework it entirely. Find a better way to incentivise people to SUB rather than watch ads. This is incredibly poor design.
Come up with others perks for subscribers. Anything.
Random mid-roll ads that the content creator cannot directly control will not only hurt streamers, it will hurt Twitch overall.
NO ONE will say "I better just subscribe so I don't get hit with a mid-roll ad during an important part of the stream".
Picture in picture isn't the solution, because people want to LISTEN to the streamer.I am eager to see the increased rate of people using ad-block with this new addition.
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nightsplayer7 commented
Twitch is getting out of hand for adding mid roll ads to our stream affiliate and partners! Our viewers needs to sleep in the middle of ASMR streams and will lose some viewers in the process!
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jrobthehuman commented
Twitch has done so many cool and interesting things to foster small community growth. It's why a lot of ASMR streamers are here instead of streaming on youtube, where they sometimes have larger followings.
Mid-roll ads that are completely out of our control would basically wipe out most of the progress we've made building communities. What will happen is more isolated communities where users only visit the few channels that they are subbed to, and viewers that cannot afford a sub will simply leave the platform for Youtube again.
It would increase competition rather than the comradery that has allowed small streamers to grow to affiliate and partner.
Give your creators the option to disable this—at the absolute minimum mute the ads.
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Ceralith commented
Listen to your content creators before rolling this **** out. Give streamers choice of ad playing during their stream. This isn't YouTube. Do better.
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MikMaio commented
I understand how important are ads for the platform, but when they remove from the enjoyment of a live broadcast it needs fixing.
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Gamerwolfe22 commented
This is just Amazon pushing their limits to see what they can get away with. They should not be allowed to treat their audience/income source as a Focus Group!
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KrisyUMS commented
As a viewer, I find this "feature" extremely unsettling. Unless a streamer runs their ads, we shouldn't get any! Please don't.
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Jockles25 commented
I often find running ads to be buggy - I want to run them when I'm taking my gaming breaks, but more often than not recently I find that I set an ad to run and my stream informs me that it didn't work. Make your existing ad systems better and smoother - including through the mobile stream manager and third-party integration apps - and maybe streamers will run them more often so you get the additional ad revenue with none of the nonsense that having random ads will do to the community.
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BobiiiBo commented
Please, at least let us still choose if we want this or not. This is our content and our community we should have the choice to activate this or not. Please Twitch, just don't.
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Brkn8ball commented
We're begging you, PLEASE don't do this! Don't starve and stab your user base in the name of money. You're better than this
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mptrey commented
Part of the reason I don't watch YouTube and it seems to be dying as a platform is their invasive mid-roll ads, and the same thing will happen to Twitch at this rate. How on Earth anyone could not see that is baffling to me.
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QueenBayonetta commented
Please don't do this, it's a terrible idea that will ruin many peoples viewing experience. Stick with the idea of giving creators control over when to run ads.
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DarkSaber2k commented
Absolutely appalling that they think interrupting streams for an "Uninterrupted ad-viewing experience" is wanted or acceptable.
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ReaperEvolved commented
So just a small point as the wording on the mid-roll post is confusing. When the mid-roll ad is playing the stream gets moved into a small picture in picture and muted at least according to "@TwitchSupport - Totally understandable concern - the stream will be muted, but will continue to play in a smaller window on the page." I have yet to see anyone i know say this is a good idea.
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yzahkin commented
Even that is a lie they testing it now. I see these ads for months now, on "Just Chatting" content... I do not have to say what it means at a live talk shows. I wouldn't care about it in VOD. But live you miss things.
I do not need FOMO ads in my Twitch experience.
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RizziRealmhopper commented
I think this is likely to cause issues for smaller streamers and it will definitely impact a viewer's ability to enjoy the stream. There is no way for Twitch to know when it will be a good time for an ad break. A streamer could post about their intention to beat a game boss, be streaming right along and viewers get an ad break as the streamer starts winning the fight...viewers miss the end of battle, the streamer misses their chance to share that experience with their community.
Or, what about streamers who like to chat a lot, what if they're telling their viewers a serious story about their life experiences and then their stream gets muted and windowed while the viewers have to deal with someone shouting about appetizers or beer. Streamers can earn as much or as little as they choose by running ad breaks whenever they'd like, there's no need of slapping ads on at random. -
StarryLady commented
I DON'T WANT MID-ROLL ADS. Thank you.