Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
Announcement: https://twitter.com/TwitchSupport/status/1306709495196852225?s=20
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sour84
commented
Why is this normal to do for the people that work at Twitch?
Ever watch a video/stream and then you get ads somewhere, when a streamer is talking? Feel free to try it out yourself. You will be done with it after 1 hour. So dont take people away from the streams! -
Ninadore
commented
There is already a feature to run ads. Users are so far negative about the mandatory pre-stream ads, imagine how they are feeling about this. Ad breaks are what you call them; breaking content.
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QuantumDelta
commented
Literally sounds like some braindead exec thinks twitch VOD.
The fact that this announcement came the same day as one of your competitors announced that people can stream whatever music they like on their platform... -
cactuses510
commented
Bad idea Twitch! You will end up loosing viewers if you implement this.
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silkyz68
commented
This is a bad idea
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jonlevir
commented
Midroll ads are an absolutely horrible idea. If you want to leave this as an option for streamers to turn off if they want, fine, but there needs to be a way for streamers to opt out of it.
This will make it much harder on all streamers, and essentially kill the ASMR community. While a platform like Youtube can do midroll ads with no problem, a live streaming service will cause people to miss crucial moments of stream, will harm the vibe of the stream and community, and will drop viewer retention.
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sinkingsouls
commented
Imagine this... you're relaxing in a ASMR stream and about to fall asleep to some sweet tingles, then out of no where a loud and obnoxious AD starts playing and waking you up and disrupting your peaceful vibe. The fact that streamers can't opt out of it is also the biggest issue. The ASMR community will be ruined forever.
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emchap977
commented
As someone who almost solely watches TTRPG content on this platform, this is a bad move. badly placed ads could mean missing MAJOR moments. If you continue with this, I will look for other places to find the content I watch.
Youtube tried it, and everyone hated it. Don't make your service worse for the sake of money. -
PerilousPear
commented
Imagine mid roll ads in clutch video game moments or during suspense filled TTRPG, it's just bad for business and I will drop Twitch if necessary I can get my content elsewhere.
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ggoofer
commented
There's not even an option for streamers to opt-out for this. It's been shoved down their throats.
Many of the streamers i watch are not discriminating people that don't (or can't afford to ) subscribe and aim for an all inclusive community.
This is just a point blank money grab, just call it like it is. -
Hawk4hire
commented
I'm paying a subscriber fee so I dont see ads. I may as well not pay the fee if I'm going to see ads
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Ka0t1c1985
commented
it's a douche bag move and everybody knows it
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LadyRebellium
commented
Give affiliates and partners the ability to enable or disable ads on their channel.
Enabling allows the streamer to accrue ad revenue, and allows Twitch to run pre- and mid-roll ads as well as VOD ads.
Disabling does not give the streamer ad revenue, but viewers will no longer see pre-roll, mid-roll, or VOD ads on that channel.
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RubyTrue
commented
I just gifted my monthly ad rev to viewers in subs because I know how much ASMR and meditation content helps them. I can't stand the idea of regular listeners of my content not being able to sleep because of ads. Please consider the variation of content on your platform and how this will affect us all.
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ReaverRedcap
commented
This is just an incredibly bad idea.
With Ye Olde Television, it paused the programme during the ad breaks, which was a pain in Ye Olde **** but nevertheless manageable. You could go *** or fix a coffee or whatever.
Having it paused is, well, it leaves a bitter taste in my mouth, but nevertheless, if we must have mid roll ads, we could probably cope? I guess?
NOT PAUSING THE PROGRAMME is a point blank TERRIBLE idea.
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Kirgos
commented
This worries me a lot.
Even if it doesn't happen in the end, the very idea that this might be a good thing seems to show that the decision makers of this platform have no idea what they are doing.Imagine you are talking to someone on a phone, but sometimes, randomly, you suddenly can't hear the other person anymore because you hear an ad instead.
That's basically what this change is doing.
Just like you may be in a call with someone, the streamers are in a constant dialog with their viewers. The fact that this is possible is what makes plattforms like Twitch so great in the first place.
Disrupting this dialog is like building a car, but leaving the engine out to cut cost, so the user has to push.But even if you were still be able to hear the stream, having an ad suddenly play like this would still be distracting like hell.
To summarize: This is a horrible idea all around.
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Wandering_larry
commented
Huge money grab and I’m not ok with it
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Werelock
commented
This is a HORRID money grab by those in charge. A streamer I watch regularly said today they made $35 in ad revenue for near 50k viewers in July.
To make ads viable:
1. Let streamers choose their ad content - not all streamers support or approve of all ads, and sometimes it could be a competitor for a sponsored stream.
2. Give streamers more options on timing - these current choices are going to kill things like tabletop, speedrunners, and competitive games where people will miss key moments thanks to forced ads. If the content is conducive to ads every 30 minutes, sure, 30 minutes works. But if it's NOT, you've just filled chat with "I got an ad, what happened?!!" and increased the noise in channel.
3. Provide an option for a streamer to opt out for periods of time NOT based on viewership or subs. Why would I run a charity stream if every 30-60 minutes an obnoxious ad is going to scream at my viewers?
4. Explore other options than intrusive video ads.I and several others have said we'd be okay with a 3-5 minute ad break if the streamer had full control of it. The games and tech my streamer values? Heck yeah. Aired at maybe the one break they take in a 3 hour stream? Heck yeah. This is live content and you CANNOT just throw ads in over the top of it willy nilly.
Someone at Twitch should be ashamed for rolling this out.
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severus_snape_666
commented
Mid-roll ads ruin content. Period. Imagine your Favorite show getting cut, in the middle of an interesting conversation or in between the good action. Then why do it on twitch?
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TonyDonnelly
commented
Run the ads at the exact same time on every channel, no exceptions. Good streamers will be able to work with that and viewers will get used to it. It's not like they're all gonna jump to Mixer now are they? lol