Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
Announcement: https://twitter.com/TwitchSupport/status/1306709495196852225?s=20
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robeagleancient commented
This is the worst thing twitch has done in awhile.
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JayKingPlays commented
I hate this so much, it's like being in a zoom call and all of a sudden your entire call gets interrupted by someone shouting about buying things. As someone who worked in a Call Center, let me tell you I had to get trained for two weeks because people don't like when you interrupt the flow of conversation for an ad. Why not increase the chances of people using ads by increased incentiving? I'm surprised Twitch isn't trying to find a way for sponsors to find creators that might fit their message, there's already scam sites starting to do this, plus legitimate 3rd party streaming platforms such as streamelements. You could be the middle man instead you're doing something that would literally ruin live broadcasting. At least give streamers some sort of 3-5 min notification that they'll be receiving an ad soon so they can have time to end/pause what they're doing (if that's even possible, let's keep in mind speedruns which twitch has a big audience for CANT DO THAT, literally the opposite of a speedrun, or in the middle of an esports competition you run the ad at a critical moment because it's randomized algorithm, can you see how this would be a problem).
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theBloxxey commented
I don't see how anyone that has any Interest to provide a quality community-based streaming service would think that random mid-roll ads would benefit anyone. Except maybe your financial department...
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SparkleandPop commented
If I wanted to run ads during my stream then I would set up ad-breaks. I do not wish to be "supported" in this way.
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kingofeds123 commented
This concept of the mid-roll ads may be the single worst idea I've ever seen on this platform and definitely the worst decision on ads since the removal of the no ads benefit of Prime.
As someone who speedruns games, there are often times where you're showing off a trick or getting to a clutch moment in the run and for the site to just thrust an ad in the viewer's face during those moments both kills their excitement and then they have to figure out what they missed. Also, the case of TRPG streams, where the story and audio is vital to the viewing experience. Even just muting the stream for a picture-in-picture type ad is valuable experience lost.
Taking ad decisions out of the streamer's hands also doesn't sound enticing at all. You may say it'll increase ad revenue for the streamer, but it's really just for increasing ad revenue for the company - which it won't even do. If someone starts getting annoying ads, they're either going to leave the stream (or platform altogether), decreasing the number of viewers for the streamer, decreasing their ad revenue (and potentially their overall revenue from people not subbing), OR it will increase the use of adblockers, which while already very prevalent, will only increase and further decrease ad revenue.
So please, if you have any sort of decency and general understanding of the sentiment of your base - stop the testing now, and definitely don't make it an actual feature.
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TheWolfArokh commented
Just adding my voice to the mix.
Been streaming for eight years. In recent months I've just barely grown a touch more. I don't see mid roll ads benefiting ANYONE. I've seen an example of what it looks like.
It comes off as nothing short of sudden and obnoxious. Can't see it benefiting ASMR. Can't see it benefiting speedruns. Or even casual gaming streams like myself where casual conversation is crucial as a stream unfolds.
Remove it. NOW!
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Mackemania commented
This will potentially ruin story driven gaming and TTRPG stream, imagine you arrive to a critical lore dump or the epic reveal of the final boss, and you miss it because of an ad the streamer had no control over. The streamer would end up losing new viewers to the point where they might consider changing stream service. At least let the streamer control if the stream is suitable for mid-roll ads.
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Nightjar commented
This is just the most fundamentally stupid idea. For TTRPG streams or story-based gaming streams, where uninterrupted story-telling is a must, this is potentially a signal to look into changing platforms. Seriously, back down on this, say you're sorry, and please look into implementing features and changes that people actually want.
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shattered_storm commented
This will fundamentally change the atmosphere of twitch for the worse. The pre-rolls on unsubbed channels are fine, it's not like you're missing anything yet. However, a livestream CANNOT be predicted or cut up easily like a TV show can. These mid-roll ads will inevitably pop up at the wrong time and RUIN a stream. If you make this a permanent change, you'll be shooting yourself in the foot.
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Fuu_Manchu commented
Remember the dumpster fire that occurred when XSplit did this years back by invading a person's stream with an advertisement for someone else's stream, without the streamers knowledge?
This is worse by several orders of magnitude. Revert it.
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yube_rrehtaewirems commented
Please, this is frustating, stop it
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caturix80 commented
Beim Einschalten des Streams ok, aber während des Streams ist es nicht nötig oder sogar Störend wenn Werbung geschaltet würde, ist es das neue ziel von Twitch möglichst viele User zu verliehenen und dann wie mixer zu enden. Wenn ja bring ich Twitch eine Schaufel damit sie in der Wüste ihre Grube selber Budeln können zur Abdankung wird eh niemand erscheinen...
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Heatherly7 commented
So many things wrong with this. For one there is dramatic moments in dungeons and dragon moments that could be ruined from this, or game award moments. ASMR streams will get interrupted and everything in between.
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mementh commented
Yep.. had been streaming on twitch casually... might go back to youtube which i feel can be better
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gtg_vicki commented
I don't like being forced to watch unskippable ads for things i have absolutely no interest in. It affects my viewer experience. I come to twitch for fun, not for ads.
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ImQwarf commented
Your forcing us (viewers/CashCows) to only watch the channel(s) we sub to by threatening us with ads during what is unpredictable gameplay content. This convinces us to not go out there and discover any new streamers. And, for those that can't sub to any streamer, well they get to suffer and miss all the content they would even turn to twitch for. You're literally forcing people to go to YouTube to watch content recaps without threat of missing anything.
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kispartacus commented
Remove mid roll ads
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kathrinchen78 commented
Der Streamer sollte selbst entscheiden, ob, wann, und wie sein content mit Werbung unterbrochen wird.
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ArgentOcelot commented
Considering the fat chunk they already take from our subs and bits, the complete nullification of most of the potential of Subtember, and the continuing existence of Jeff Bezos, the mid-roll ad situation is just another egregious cash grab. I’m tired, Twitch. Seriously, quit acting like this, it’s gross.
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dead_rebel commented
Let's use our voice to veto this! Between Subtember, and this, I'm truly beginning to think the Advertising Model is destroying the internet... call me melodramatic, but it's like Climate Change but for the Net with these marketers.