I stopped watching tv due to ads, how many ads are going to get in the way of a streamers content at critical moments which will have the effect of turning viewers off.

When watching someone that I havent watched before and then getting an ad forced on me will have the effect of me flipping to another streamer as I cant stand watching ads.

This will have a measurable detrimental effect on smaller streamers (if you choose to measure it).

This is a horrible idea. The pre-roll ads are bad enough but tolerable. In the middle of a LIVE stream though? Whose idea was this? This is only going to hurt small channels.

please don't use adblock
adblock allows a lot of ads through
ublock origin (not ublock) is much better

Another adding their voice to the fact that mid-roll ads are idiotic.

I'm a software architect, and if my management were insisting my team add this functionality, considering the negative effects this will have on the userbase as a whole, and the message that it sends (finances are more important than users), I would be handing my notice in.

How to destroy community for the sake of the advertiser buck.

I recommend everyone to download adblock addon for their browser of choice.

I don't think I can say anything that hasn't already been said... I just want to add another voice to the masses saying that these mid-roll ads are a horrible idea. I love Twitch, I love being a streamer, and I love my community. The last thing I want is for someone to miss any part of my stream for any reason just because they're not subbed. If we need to have pre-roll ads, so be it. They may affect the gaining of new viewers, but at least they're not an obnoxious interruption of a viewer's experience.

I have not seen a single positive response to this action by Twitch, because it's a horrible, god-awful idea, and everyone knows it. How it even came down the idea pipeline to where it is now is beyond me.

If anyone from Twitch is reading this, this is all I want to say to you: How could interrupting a viewer's experience possibly help your platform? If the point of this was to get people to sub to avoid ads, I don't think that's what's going to happen here. You're going to kill your platform. YouTube is upping their game and has been consistently gaining more credibility as a streaming platform, on top of its already top-tier video recommendation algorithm. What's going to be the final nail in the coffin, Twitch? What dumb thing will you roll out next that's going to be the final straw for your user-base? When you're on top for too long, it's easy to get complacent. I don't want to see the platform I love to stream on and watch my friends stream on get ad-blasted down the freaking drain.

Do better.

I only recently joined Twitch. I’m just a casual viewer, so I can’t speak for the streamers. I can say, however, that mid-roll ads will seriously discourage me from watching. I watch my favorite streamers because I enjoy the consistency of their stream - their voices, their music, the game they’re playing. The ads at the beginnings of streams are jarring enough, but I’m willing to ride it out. Never knowing when an ad will pop up? Not knowing what content I’ll miss? Being randomly disrupted? I guess I’ll go back to watching Netflix.

I haven't seen a single positive review, and I'm inclined to agree with all the negative ones.

See, on 'TV' (yes, that old thing) the content actually stops during the commercial. The viewers miss nothing. There's a break in the continuity but that is a mild discomfort.

Running mid-roll adds over top of the content that is still proceeding is not a mild discomfort. It's actively degrading the viewer experience.

Find the nearest incinerator and drop this idea in it.

Horrendous idea. Can't think of a worse, less thought out, idea than mid-roll ads on a live streaming platform. People complain about mid-roll ads on YouTube and that is PRE-RECORDED CONTENT. Imagine a TV broadcast of NFL football showing an ad in the middle of a play. That is essentially what this brain dead idea is suggesting. No need to "test". Disable the feature and hope people forget you ever even suggested it.

Horrible idea. I understand the work that goes into creating advertisements but we don't need that in the middle of our broadcast unsolicited and unexpected.

Advertising in the middle is not a good solution. This gives your platform the disadvantages of a TV live show. Would that really be so helpful? Do you still care about more profit and gain? Are you not satisfied with the current numbers?

This just hurts your creators and streamers, especially small ones. If you drive people away from streaming, you won’t have a platform to run ads on.

"EA liked this idea"
Seriously, the one who had this idea deserves to be fired to ****.

This is the most awful idea you ever came up with. This is how streams are gonna lose viewersm especially new ones.
As a creator I would feel deeply ashamed if my viewers would get random ads and rather cancel my Partner/Affiliate contract or change platforms than having them endure this.
And yeah, this will make me keep my ublock activated or use the Twitch5 addon permanently.

https://twitter.com/wolfman2000/status/1305720228442189824 <- And it will cause garbage like this. Imaging that during the online AGDQ...

I think that "automated mid roll adds" is an extremly bad idea which will cause more damage than good for all parties.
Many streamers are offering calm and relaxing content, or discussions, interviews, devs showcasing their games, ASMR artist, meditation and yoga, classes of all kind that will heavily suffer from adds interuptions.
No one like adds. We suffer through them, but none of us love them. Many do not have the patience to suffer through more adds. It will cost viewers to EVERYONE, including Twitch. Adds may be needed financially, but content is never improved because of adds. It is always an interuption and an intrusion. It feel sometimes like harrasement.
So, please, find another way.

Leave the streamer the option to manage their adds themselves. If they want more adds money, at the detriment of their show, its their call, their responsability and they will handel the consequences.
It is very important to offer a TOGGLE OFF for all the streamers that don't want to have adds - and sacrifice a bit of their revenues to spare their community -

SkyeChimes suggested to fix, improve and extend "the viewing of adds" for bitties. This is motivating. I have many viewers who watch adds so they can trow me some bits. Its a cute system. It encourage generosity in a kind way. It could be expanded. I think that's a better venture to investigate.

Thank you for reading and courage for your work!!!

Forcing advertisements into the face of the user just promotes further adoption of ad blocking software. If Twitch is worried about ad revenue, this will only serve to hurt it, not supplement it.

Its the baddest idea to roll mid roll ads, people dont want to miss cool and exciting moments on Stream because of mid Roll ads. I sparely trigger a Commercial at the Start of my Stream to get at least a few Minutes without a Pre Roll. And now with the Mid Rolls the Viewer will miss a lot of special Moments that happens on Stream.

Please remove these. I pay to have twitch prime to avoid adds, but you gave them to us anyway. Now I have to have them interrupted? Use them for channels like when you stream Bob Ross or Doctor Who as intermissions. Those shows are designed to have commercial breaks. Streaming a League Match and having it interrupted halfway through is not the same. Streaming gameplay is NOT the same as old TV shows.

And people pay money to not have ads!

I specialize in narrative games, with a heavy emphasis on mystery. Do you really think uncontrollable ads blocking critical moments are going to sit well with myself or my community?

"So run manual ad breaks to prevent that from happening."

No. I've kept my show as ad-free as possible for six years for a better viewer experience. They don't make nearly enough money to be worth the disruption and, at a maximum of only 30 minutes before I'd have to run more, you're asking me to engage in a level of show disruption that any successful broadcaster knows is self-damaging.

This absolutely destroys the streaming experience for both streamer and viewer. IE a Big Boss is about to go down and right at the critical moment Condom Ad! Streamer is mid answering a question or saying something important to a viewer? Nope gotta have an ad for a fast food place that isn't in the viewing area for either one of em! And don't get me started on Liberty Mutual ads... I see a dozen of those a day. Won't use them because of ads.