Remove mid-roll ads
Cancel the testing of mid-roll ads on affiliate and partner channels. Your viewer base doesn't want this and creators don't want ads playing out of their control interrupting their content
As we announced on Twitter earlier, we have concluded the mid-rolls experiment. Thank you all for your comments and the incredible momentum you’ve contributed to this topic.
There have been many great suggestions, both in this thread and in the Ads forum that we have taken back to the team for consideration. It’s important to know that ads are essential to the future of Twitch, however we want to make things as painless as possible. Please still upvote, share, comment, and create new ideas in this forum so that we may continue to benefit from all of your passionate influence.
As viewer: Please remove it. I love watching Vods of some streamers and this makes me just to stop it.
Dear mouse. Ads may be essential but they're useless if the viewers are driven away from the platform as a result.
You guys were already doing schedulable ad breaks so this feature just defeats the point and is pointless anyway. Big upvote.
(Edit: "You guys" being the upper-ups at Twitch of course...)
Having automatic mid roll ads can turn a viewer off, and this can be the difference between a viewer and not a viewer. For newer and smaller streamers this will make it much harder for them to grow and we could give up.
The reason that mid-roll ads work in live sports is because there are breaks between the play so that ads can run without interrupting the action that people want to see. The reason that they work on Youtube is that it can pause the video and resume without the viewer missing anything.
When you throw an ad over live content indiscriminately, without regard for what that content is, viewers miss out on the exact thing they're on your site to see. This also is why advertisements don't inject themselves in the middle of live telephone calls, even though the technology exists to play third-party audio during a telephone call.
The fact that someone in your advertising department needs this explained to them should be grounds for termination. They clearly don't understand what kind of content you provide on Twitch at all.
if the ads are to benefit the streamer let the streamer choose to run them... the streamers aren't running ads because they don't want to ruin the experience of the viewers and thus the ads are only for your benefit so ******** twitch you already get enough money from prime and that trillion $ company that owns you
Get rid of the midroll and take care of your community.
Maybe before you decide to milk more money out of your customers you take concrete action against the toxicity on the platform.
I'll happily sit through a midroll when Twitch takes ownership of their blatant lack of action against the disgusting displays of harassment and sexism that can be found on the site.
Do your chores before you ask for more allowance.
So What you are telling me, is that you don't want me to watch your platform anymore? since the quarantine ended in my state I don't watch half as much, it's far easier for me to watch something pre-recorded and pasted on youtube ( where I can skip adds ) Hearing this doesn't make me want to come back.
Omg, there are SO many other better ways to go about having ads. This forced, takeover ad, muting stream rubbish is a horrible idea. Me and a few members of my community have come up with a list of alternatives in 2 days. Surprised you guys didn't do better to begin with. So here's the list:
- Have the ad in a mini video in the Picture in Picture and either mute it or have it at half the volume of the stream if you need sound so much.
- Ad banners somewhere on the page like YT does.
- Put ads on the homepage
- Have ads in chat with links (but not spam!) Maybe one an hour.
- You could let streamers choose what categories of ads they want on their channels. Then streamers could have ads relating to games they play and their own interests etc.
- Let streamers run ads during their breaks instead of midrolls. Then streamers can choose when an ad is gonna happen.
- Make sure that with any of these suggestions ads aren't too frequent. A 30-second ad an hour is enough considering most streams run for 3 - 5 hours on average.
- Have a 30 min, no ad period for new viewers so that they can actually enjoy a new streamer for a while before getting slammed with ads.
- No less than 30 mins between each ad. Ideally an hour.
Midroll ads work on Video on Demand like YouTube and maybe even past broadcasts/highlights but not for live content. Even with Video on Demand, having them in random spots is annoying but at least the content is paused until the ad finishes.
With live content, there is no pause. I'm fine with streamers manually triggering mid-roll ads as long as it doesn't interrupt the action. Appropriate times to run a mid-roll would be during a break or if the streamer needs to get use the toilet. A time when nothing is happening basically.
Adverts in the middle of LIVE content doesn't work. It's not like TV where you don't miss out. Imagine it like football, they don't put ADS in the middle of a game, then you miss a goal or something important etc. Use your brains. How could people sit in a meeting and not think about such basic stuff?
Stupid f***ing idea get it gone
ads restarted stream over is a wast
Midroll ads **** all over the entire point of twitch existing. A shared experience in real time builds community. If half the viewers are getting removed from that experience at random times for ads, it doesn't work.
This is the worst idea since i use Twitch.
This ads are horrible, they appear in the middle of any stram without content creators being able to have control about that.
You can lose the best part of a stream for an add you have seen a hundred times and you don't want to watch.
I guess the problem is streamers don't usually launch ads, so Twitch is trying to force them, but it's not worth for anyone. Streamers will lose viewers if an ad appears in a bad moment, viewers will be bored about this and leave too, and twitch will lose content creators and users if this feature is launched.
You want streamers to launch more ads? Make it worth it to launch them, reward them for doing this, or reward viewers for wathing them (with points, for example, or fixing the bits per ad worlwide).
And yes, creators have an option to launch an add and be free for random mid-roll ones for a time, but a really short time. You have revenue from ads, subs, bits, etc. I think is not necesary to destroy the platform with this kind of features. Put ads in VODs if you want, where viewers don't lose content, but not on live streams...
I don't care about the whole "keeping the platform free" situation. You earn more than enough money from subs alone to do stupid deals with the likes of Ninja, Pokimane and co so instead of doing deals like that how about you save that money you say is needed to keep the platform free, for, you know, just that, KEEPING IT FREE.
NEVER take control over the stream away from a content creator. Period.
- A Twitch partner who feels like it's not much of a partnership.
Don't become the TV, thank you.
There are entire categories of streams that rely on uninterrupted audio. ASMR streams, storytelling streams, whisper streams, and streams where the entire userbase is expected to go to sleep during the stream. The inability of the streamer to control where those ads go would ruin those streams. Even in other categories the issue of missed content, subscriber ad perks and audio-balancing, adverts coming up during very difficult topics such as mental health chat or during something dramatic in an irl stream is huge.
Mid-roll ads are a money grab. I don't want my viewers missing out on my content so they can hear Travis Scott's McDonald's order for the 100th time. Think of a better solution Twitch.