ADs should only be on VODs
ADS should not be on live streams, only on VODs!
From my understanding ADS on live will give you one of the following drawbacks, If an AD plays for 10 seconds:
you will be sent back to the current moment the stream is at thus losing 10 seconds of the live stream and what happened in that meantime be it a answer to your message, some epic moment or anything in between.
you will be 10 seconds behind with the live stream, meaning you are also 10 seconds behind interacting with the streamer
Thus I am requesting the ADs to be kept with VODs only!
Use a pop-up ad overlay banner kind of like the espn score ticker. A pop-up banner in the video player doesn't disturb the livestreams and pop-ups are proven to catch user's attention. By using an integrated banner and removing video ads from livestreams, you will still get advertising while preventing the distribution of streams.
video ads could still be used for VOD's since there's no risk of missing the streamers content.