Add a new lower tier sub option with ads
ince the price of standard Twitch subs has increased, I think adding a lower tier ad-supported sub to give folks a cheaper option to support creators would be extremely helpful. Similar to how many TV and movie streaming services are adding ad-supported subscription tiers, I think Twitch could do this with subs to creators.
Instead of the standard $5.99 USD, this ad-supported sub-tier could be $2.99 USD, but because it's ad supported the revenue split could be more in favor of the creator. In terms of features these subs could:
- Give users access to a limited subset of subscriber emotes. A user could pick 5 subscriber emotes to unlock when they sub this way, with the option to change which 5 emotes each month when the sub renews.
- Not remove any ads. These subs would be listed as a new "below tier 1" level, so they would not remove any ads.
- Provide a 66-33 split for all creators no matter their affiliate or partner status. This would give the creator $2 per sub and Twitch $1 per sub. Since twitch makes more revenue off ads than creators, this is a fair way to share revenue for an ad supported tier, and it still provides the creator with less money than a standard tier 1 sub, that way it does not disincentivize tier 1 subscriptions in any way.
- Have no 3 or 6 month option or discount. These subs could be an auto-renewable month-to-month subscription, but because it is already more affordable, there would be no option for a further discount with a 3 or 6 month option. However, since it's a paid sub, users could set it to auto renew (unlike prime subs which mus be manually renewed monthly)
- Be toggle-able by creators. If a streamer does not want to offer these ad supported subs, they could simply turn the feature off. But if a streamer wants them to be an option, they could turn them on. This way, creators don't need to worry about losing revenue from folks switching to these lower-tier subs en masse from a forced rollout, but they can offer the lower tier subs if they want to. If a creator uses the setting that makes all subscribers still view ads, this subscription option would be locked and off.
I think adding this option would be a great way to provide users with a lower-cost way to support creators while still offering a fair revenue split and ad stream for Twitch. Additionally, this is a great way to give creators more control over their monetization options. This kind of thing would be extremely helpful for smaller streamers, who may have trouble getting many folks to sub at a full $5.99/month and could offer a lower cost option for folks feeling out monetary support. It also would incentivize users to subscribe to more creators by adding a cheaper/lower tier subscription option they could use for some creators, facilitating more revenue generation overall on the platform for everyone.
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AstraENVT
commented
Amazing option for the people subbing just for the emotes. Literally a win-win-wim across the entire board by being offered.
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AJ_Dodgestar
commented
It's quite a decent idea, it gives people a more affordable entry point to support streamers directly.
And for those of us who 'try' to pause for ads when we can, they still won't miss too much.