Marketing 101: Promos... Let Streamers Run Their Own Gifted Sub Discounts

Twitch should allow streamers to run an optional streamer-funded gifted sub discount...just like any small business running a promo to reward customers and drive support. This would be limited (e.g. once per 30 days) and fully covered by the streamer, not Twitch.

Why Twitch should do this:

No cost to Twitch – The creator pays the difference.

More gifted subs overall – Even discounted, more gifting = more revenue for Twitch.

Higher engagement – Streamers can tie promos to milestones, hype days, or events.

Built-in marketing – Creators will promote their own “discount days,” driving traffic to Twitch.

Aligns with creator economy trends – Platforms like Patreon and Ko-fi already let creators run self-funded promos.

Example:
“Hi QT Club! Because we hit our goal, I’m covering a 20% discount on gifted subs today only. Let’s celebrate!”
Or:
“Next Thursday is Sub Drop Day: 20% off all gifted subs as a thank you from me to you.”

Let creators invest in themselves. It’s simple & powerful!