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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • CheesyDraws commented  ·   ·  Report

    Truly. The fact that Twitch only gives you money if you make like.. $100 or so is just awful. As someone with a fairly small channel getting this much money doesn't really happen very often.
  • Jhxnnn commented  ·   ·  Report

    Come on twitch make this fair, we affiliate’s don’t even get 50% lol. WE LEGIT get $2.10 per sub, WHAT???? they basically robbing us and our supporters!!
  • CINEmachine commented  ·   ·  Report

    Since the beginning of the pandemic, there's been a dramatic spike in both streamers and viewership. That means more and more are relying on streaming to make an income without risking exposure to the virus, but even very successful streamers are frustrated with living off of these payouts so if twitch wants to remain in competition with YT and other sites they're going to have to catch up.

  • wickedsteel78 commented  ·   ·  Report

    Yes come twitch you need to really look at this especially for the smaller streamers

  • Pixietime commented  ·   ·  Report

    As a smaller streamer who’s never managed to make hit the $100 payout mark, I do admit it’s pretty ridiculous. I would like to receive any amount I get from subs, whether 10 or 100 dollars.

  • Dixiees commented  ·   ·  Report

    BIG Agree! I want to support the creator I am watching 100% not 50% !
  • plainsongz commented  ·   ·  Report

    I agree with this, by why am I getting notifications for comments on this??? How do I turn this thing off it's annoying.
  • Emmybb commented  ·   ·  Report

    Completely agree. The people who sub to our channels do it to support us as creators not twitch as a website. Obviously they need to make money too but a 50/50 split is a little much

  • ManicSocratic commented  ·   ·  Report

    Unfortunately I don't think the payout threshold should be as low as $10-20. Transaction fees will dominate that payout. I could agree with $40-50, however.

    70/30 split in favor of the streamer should have been done a long time ago to prevent losing streamers.

  • OtarOddball commented  ·   ·  Report

    Being a Twitch affiliate is currently my only job and it's as a co-host on a joint-account, so what little money we make has to be split between myself and the other host. We both desperately need more funds; an improved rate and payout split would help significantly. As it stands, we encourage donations to our off-site tip jar more than we encourage subscriptions or bits because we get more money with the former.
  • moist__cake commented  ·   ·  Report

    70/30 in favor of streamers should be the bare minimum. The payouts at $20 USD is a great idea.
  • winterwarburton commented  ·   ·  Report

    I've been an affiliate for a year and a half and so far I've been paid only 3 times with another payout likely coming this month. Especially now that I'm between jobs, just getting that money to my bank account would be a big help. Of those hundreds of dollars I've generated for Twitch's cut, I at least want something to prove they're putting my money to good use and not just holding it back to use for Fairy Modmother whenever they need a PR boost.
  • HeppiSims commented  ·   ·  Report

    I love this idea and it's great to put it in the context of other platform's structures. However, from a business perspective, is now the time to separate primes from subs? I would be happy for Amazon/twitch to keep primes at 50% while raising all other subs to 70%. Whilst they can afford to pay us 70% of primes, the fact primes even exist is a gift in itself so I would be happy to compromise on this. For my channel, primes only make up, at most, 10% of my subs so overall I would still be much better off even with this concession to your proposal.
  • Peachtastic commented  ·   ·  Report

    Yes yes yes yes yes. The fact that the platform takes 50% of income is ridiculous, there is no other platform or service that takes this much. It's disgusting.

  • KittenOfDoom commented  ·   ·  Report

    Very supportive of this!! Revenue share needs to be looked at.
  • MrHoneyDude commented  ·   ·  Report

    This should be for affiliate and partner. Honestly, we put a lot of effort in streaming (most or some of us) and we might get some more rewards for that. Not only for small streamers is it hard to get 100$ it might take years for some to get such an amount. Especially if you're not popular or have above 10 average viewers. Twitch I've seen a lot but this change would be appreciated by the entire community. Please do this for us.
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