Esports Tab
Twitch's discoverability for different forms of content has long been a pain point for the organization, its creators, and its users. Creators have to rely on third party sites and platforms to drive traffic to their channels, users have to rely on streamer collabs and word of mouth to find new content and creators, and Twitch itself tried multiple products to help discoverability. To this date, the only effective one is the directory - which is one distinct advantage Twitch has over other competitors in the space.
To further maintain an organizational advantage over other streaming sites in the space, it's imperative that Twitch further carve out this discoverability identity. I would like to propose an "eSports tab" that allows users to see a schedule of upcoming tournaments that links directly to the channels of the listed tournaments.
This ensures the following:
Some populations of users feel increasingly disenfranchised by Twitch's brand as a lifestyle site as opposed to a traditional gaming site. This tab addresses those concerns by making gaming a bigger focus in Twitch's suite of products.
The current workflow for finding tournaments for games is a major painpoint. Users have to navigateoff site to places like start.gg, vlr.gg, lolesports, or Team Liquid's site to find out what tournaments are happening. Sometimes a Twitch stream is listed on those sites, but oftentimes they are not. Users have to check multiple sources for information all the time, and because of that their end destination will oftentimes be another platform and not Twitch. I've been in multiple streams when users that are currently watching the broadcast have to ask, "When is top 8?", followed by new users arriving and asking "wait, there was a tournament?" Consolidating information in one place would ease the problems viewers have in watching multi-day events and discovering that events exist at all. To emphasize this point - I didn't even know Rocket League had a championship series until I got raided into it one day.
Since co-streaming is so popular, creators that co-stream the event could be listed in addition to the official stream to help smaller broadcasters. This directly addresses a pain point across multiple games where Twitch would become the default viewing experience.
This is a potential revenue stream. Multiple companies have tried paid access streams before (Capcom, Overwatch Pro League, League Pro View) but most have lacked the infrastructure necessary to make it cost effective. An all access pass where additional functionality is provided through twitch's extension API but monetized through something like Turbo or a Turbo+ would be an insanely more viable value add/business model than previous attempts to monetize eSports specatorship. It is also not limited to professional eSports casts - amateur leagues and streamer leagues could be listed as well (and potentially boosted via advertising dollars) to be shown more prominently in the schedule.
For reference, SOOP has this functionality and it's insanely helpful. The drawback is SOOP's focus on a single region. This idea is an easy slam dunk for Twitch all across the board and is hardly an expensive investment.
Please implement this so I can delete my folder of tournament sites I had to bookmark and so I don't have to rely on SOOP's schedule.