Create a system for short-form media using clips
TL;DR The implementation of a short-form media section would widely increase discoverability for streamers while also creating more content for viewers.
There are some similar posts to this idea, but I am making this one specifically about the new clip leaderboard. I believe that this is a great opportunity to step into short-form content- should this not already be in the works.
At present, the clip feature is a bit lacking, to the point I'm not sure where to find clips on the web browser version. However, there is a lot of potential for this, considering the extreme popularity in short form content. One thing, that can be done, for instance, is using the clip leaderboard as an incentivizer. Instead of awarding a badge, the users who make the top clips for a channel could have that month free from ads, which shouldn't be considerably detrimental to income. This would rapidly increase the amount of clips being made that could be discovered through the new short-form viewer.
Benefits:
Increases discoverability of channels-
Twitch is the place where people go to watch streamers, so it would make sense to target on that niche and allow for more enjoyment (potentially adding adverts every certain number of scrolls) while also allowing for creators to be found much easier, rather than them having to go through other platforms. Although this adds external users into Twitch, it likely would not be a substantial decrease as clips would still be posted on YouTube and the sorts, and the clips posted would be of higher quality as the streamers are more likely to choose the highly engaged with clips.
The data is already accessible-
It is not new information that apps collect your data, and seeing as Twitch has categories under streamers, that can easily be used to focus algorithm interests (e.g., vtuber, irl, game categories), it would be a strong head start into the industry. This would be especially so as modern Artificial Intelligence models (LLMs) have a strong ability to recognize patterns, making discoverability very easy.
More profit so more paying streamers-
With making more money through short-form content, streamers can be paid a percentage more depending on the increase, leading to more streamers entering the industry and more viewers who were previously concerned about the ethical standings.
More overall engagement-
Although this one is more obvious, it is a fact that with short-form content, there is more general engagement and users will be more inclined to stay within the app- and if a feature to see whether the channel that made the clip is live exists, it can allow for even further engagement.
Overall, with clever (and ideally ethical), design involving the streamer's voices and user's inputs, it could absolutely become a very viable monetary source. On the flip side though, there are naturally some issues.
Negatives:
Large investment-
Making an algorithm and interface on that scale is naturally a steep endeavor, however, with Amazon's (the parent company of Twitch) previous usage of Inspire, a short-form content method, a discussion may lead to a much easier time. Additionally, there may need to be new staffing (things like moderation) and a large amount of project management, and I cannot say the logistics on that, but there does exist a high possibility of a moderate increase in profit, even if implemented on the ****** side.
Content may be chaotic-
If there is a steep increase in users making clips, it may cause low quality clips to exist and many repetitive clips, however this is resolvable through:
Users signing up to be a 'content creator'
Streamer assigning certain users (I saw this in another suggestion)
Not suggesting poor quality clips or adding a user interface to suggest or reject clips
Moderation
Those are naturally only a few suggestions based on my thoughts which can be changed very easily.
Overall, the implementation would allow more discoverability for streamers while also allowing more content for the users to enjoy and give them the ability to find new streamers.