Allow Small Streamers with Twitch Turbo to Provide Viewers an Ad Free Experience.
Allow Small Streamers with Twitch Turbo to Provide Viewers an Ad Free Experience.
Growth is hard, especially as a small streamer. Twitch Turbo is an existing feature that isn't well advertised but it could be used to an even greater benefit for both Streamers and Twitch. By giving streamers who are subscribed with Twitch Turbo who have less than a certain amount of typical concurrent viewers to provide their content to viewers without pre-rolls, it would enable both better growth for the streamer and more profit to Twitch to cover costs.
30% of new viewers leave a stream before a preroll finishes playing, and a large number of viewers will leave a stream when an ad is played in the middle of it.
As of 2020 streamers made aprox US 3.50 per 1000 individual full ad views, not taking into account length of the ad. Twitch Turbo is currently US 8.99, so a bit over 2.5x as much as 1000 ad views' generated revenue to the streamer. So let's say that Twitch Turbo in accordance with my idea should cover any streamer who gets less than 2500 views per month. 2500 views over an average of 30 days (although most small streamers aren't streaming every day) is 83 views per day, which is rather close to the CCV needed for Partner.
Thus I suggest making this feature available to all Affiliate or under streamers, up to the CCV when they become eligible for Partner. If their views drop any given month, they can still retain the Power of Ad-Free Streaming with Turbo.
Weigh your options against statistics Twitch! Odds are high you would make a lot more money having streamers buy Twitch Turbo subs than you get from the paltry amount of ads people are actually sticking around for.