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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • thesuicidalpigeon commented  ·   ·  Report

    The issue is also with the #TwitchDoBetter... 50% isn't worth putting ourselves in danger and working this hard. Twitch takes half of our hard-earned money, but won't even bother to keep us safe. It's ridiculous. We are truly just another number.
  • elvesofzion commented  ·   ·  Report

    Twitch really needs to not rest on its success, the internet moves quick. Make this a great platform for new streamers by improving the payout.
  • astoria_evergarden commented  ·   ·  Report

    I really hope twitch will do better especially since some streamers need this to help them out voting now :)
  • colshe commented  ·   ·  Report

    Agree wholeheartedly! The whole payout system is ridiculous. I was shocked when I went to do the Affiliate Onboarding a few weeks ago. Been streaming for a month and haven't been able to pay out yet!
  • vaporbobble commented  ·   ·  Report

    YES TO ALL OF THIS!

    also being paid more frequently would be great too, or at the very least let us choose our payout date.
  • DriTakiguti commented  ·   ·  Report

    Guys, the small channels need help, we can't afford this kind of pay
  • MosesFrnchToast commented  ·   ·  Report

    I have, on average, 3-5 subs a month. My last payout was in February because I don't have a high roller community (people who constantly sub/gift subs/send bits) and I'm ok with that, because it's NOT about the money for me. But there are people out there who rely on streaming as a form of reliable income. This would move mountains for a LOT of people.
  • KanoaDaddy commented  ·   ·  Report

    I will say, as a streamer who’s has average 1200-2000 subs at a time, I actively try to monetize through other sources such as streamlabs donations.

    Thousands of dollars a month completely avoid twitch because I don’t encourage bits or subs.

    With a change like this, medium/large creators would be far more willing to put subs and bits up there as a fair system of support. 80% for partners is reasonable considering every other source of my monetization is 90-98% and sees far more volume.
  • Stereorage82 commented  ·   ·  Report

    Atleast 70% for affiliates, and 80% for partners on ALL revenue earned across subs, bits, and ads.

    $10 minimum payout

    And best would be a payout every week or two weeks. Not every two months which is a ridiculously long time to wait.

    In the long run, I think even Twitch Will benefit. More people would probably sub and send bits knowing the streamers get a better share.

    Aside from that, it is just fair, and it is the right thing for them to do.

    And Twitch, please deal with the hate raids and harassment.

  • suppyguppy commented  ·   ·  Report

    I think Twitch knows its 50% revenue split is wrong, because they don't tell subscribers that 50% of their money is going to Twitch. If the sub page said that 50% goes to creator and 50% goes to Twitch, they know less people would sub. They're relying on deceiving viewers into thinking most of their money is going to the streamer.
  • Pollyphemeus commented  ·   ·  Report

    This is not only needed but Already done on almost every other platform that exists. A 50% split when we literally do all the work, make all the content, design our own streams AND have to moderate because Twitch doesn't even keep their site secure MAKES NO SENSE. If you want to stay relevant actually care about the people making you money while you sit on your hands doing nothing.
  • ellietheshroom commented  ·   ·  Report

    Friendly reminder that Patreon takes 5-12% and how much they take is your choice! Twitch should take 10% as a standard fee

    I've heard fanhouse is pretty sweet for monetization as well
  • frozengamer6 commented  ·   ·  Report

    This would be lowered to maybe around $50-75 because I have had $73 sitting in my awaiting to be cashed out for awhile now and I need to get new gear. We all need to get new stuff or buy things here and there to inprove our streams. I think this would be a good idea.
  • SweetTaterGames commented  ·   ·  Report

    As someone who streams to try and help her family out here and there, I think lowering Twitch's percentage would be a huge improvement, as would lowering the payout threshold.

  • drophacking commented  ·   ·  Report

    >Google and Facebook can afford to take less of a split

    .....and Amazon can't?
  • embrs commented  ·   ·  Report

    Google and Facebook can afford to take less of a split because they are collecting your usage data to help in their ad profiling data and they make better money from advertisers as a result

    For twitch this would just incur extra costs, those small streamers cost twitch money which is offset by the profits from the big streamers, its a cost of doing business to give the small streamers a platform where they can potentially blow up and become a big streamer

    This is ultimately why small streamers dont get higher resolutions and longer vod retention, because it costs twitch to store, transcode and restream the video feed.
  • JeyCyan commented  ·   ·  Report

    So many people have been asking to at least give streamers a 70% cut from getting subs, paid subs, and prime gaming subs. Due to how hard it is for streamers to live, especially in California, not many can maintain streaming, and other jobs they earn money from to keep supporting themselves, and their family. I know Twitch shouldn't be looked at as a job, but if a person subscribes to a streamer, then they consent to support that streamer by even tipping them money, as well as enjoying chat perks. Please, I at least ask a 70% cut to streamers, cause 50% is A LOT taken away from streamers/creators on Twitch, who are broadcasting on the platform, bringing new users to you guys. I truly do think, that this will impact the platform better than before, showing that streamers are cared for a lot more, and are supported more by you guys. You see so many people gifting subs/subscribing, that it shows that they truly want to get some perks, but also want to support their favorite creator.
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