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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • kelsey1024 commented  ·   ·  Report

    I’m not a creator but I’m here to support them. Twitch wouldn’t be what it is without the creators on the platform. It’s time they got the money THEY are earning. Just saying

  • ChromaFeyArt commented  ·   ·  Report

    Have you seen the current affiliate and partner # count? Commanderroot runs the numbers.

    2,439,376 affiliates and 62,529 partners.
    With 10 or more streams, the numbers are 797,976 affiliates and 31,804 partners.

    There's no reason to take 2.50 for every sub, and require such a high payout. Especially with the payouts that amazon affiliates make, it wouldn't be so hard to lower ours to match.
  • WhoIsBLES commented  ·   ·  Report

    Twitch really needs to get with the times if they want to stay relevant when it comes to starting your journey in content creation. Twitch is already notoriously bad for discovery if you’re a streamer with a low viewer base. This would give streamers that are starting out more of an incentive to join twitch and stick with twitch before heading to another platform. Following this, they should find a way to bring low-viewer count streams to more eyes. Doesn’t have to be force-fed, but sometimes I would like a feature that showcases some smaller streamers I might like. The “Channels you might like” section on the live page is not the way.

  • AtomicWeazel commented  ·   ·  Report

    I think that Twitch really need to look at how other companies (and even Amazon) are splitting revenue, it's very clear that they're a long way behind the curve on it!
  • Sparklykiss commented  ·   ·  Report

    70% at a minimum is absolutely more than fair. So many of us have set up tip jars elsewhere because this revenue split is absolutely whackadoodle. It would be such a big boost and if payout minimums were lowered streamers might actually be more motivated to keep... streaming. Is that not what y'all want? 👀
  • abWizz commented  ·   ·  Report

    as the journey to become a creator or whatever your dream may be on Twitch, the lack of revenue makes it that much harder for those trying to get started. Something needs to change
  • SilverBlazeX commented  ·   ·  Report

    I always thought this was rough for sure. The amount sounds very reasonable.

  • EliseUnleashed commented  ·   ·  Report

    Twitch needs to do better if they want to keep streamers on their platform
  • StopAndFritz commented  ·   ·  Report

    Change the split. Supporting small streamers via a subscription means giving half of that money to a company Jeff Bezos owns. It's not like he's having trouble making ends meet
  • HeyThereNat commented  ·   ·  Report

    This is a reasonable request I hope twitch implement the changes needed

  • DeathMetalMilkMan commented  ·   ·  Report

    Bigger revenue split for streamers means more viable occupation as a streamer. More folks attracted as a job prospect means more streamers. More streamers means more ads. More ads means more revenue for Twitch. More Twitch revenue means more reinvestment into infrastructure and R&D.
    This literally would help all aspects of Twitch. They are most likely trying to squeeze every last drop out of folks before adjusting the split, but I fear they are just driving off the potential top streamers to other platforms instead.

  • overdrive04 commented  ·   ·  Report

    this does need top change i mean sites like streamloots and streamlabs (which I know is not the best example) are giving creators up to 80% of subs revenue and these sites are not even streaming platforms

  • InvisibleJazz commented  ·   ·  Report

    100%. The current system is like Google's minimum monetisation barrier - it keeps the majority of small creators from seeing the money they're due and saves the company millions. This will not be a popular move at hq but frankly the alternative is revenue streams will simply move to 1 of many better platforms for people who will continue using the twitch infrastructure so the long-term ROI is better if they make these changes and keep moving in this direction. 👍
  • tk_layla commented  ·   ·  Report

    Honestly, I'm stunned this hasn't been done already. So many platforms at this point take a cut significantly less than what you do. Please change!
  • MissFiefie commented  ·   ·  Report

    Yes please. As a full-time streamer I could start living like a person from the 8 hours a day I spend on this platform.

    We all win with this.
  • KathielVRC commented  ·   ·  Report

    Yep, I totally agree with everything you said and with the comparisons with other services, and even with Amazon itself which Twitch is a part of!
    I vote for this!
  • spoonlo0ps commented  ·   ·  Report

    I would really hope for a lower payout threshold I know alot of people who've stopped streaming because they've got 50 dollars sitting there they never see.
  • Mx_Renbee commented  ·   ·  Report

    Maybe a better split on the revenue??? It's really disconcerting as a subscriber and an early streamer myself that 50% of money is going right back to twitch rather than fully supporting/being supported for streamers. Something needs to change soon, do better twitch <3

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