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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • QueerventureTime commented  ·   ·  Report

    This would not only be a huge help for me financially.... but would allow me to spend more time creating content *for this platform* so isn't that a win-win for both us and twitch?

  • salestie commented  ·   ·  Report

    as someone who's primary income comes from twitch, this would be huge!
  • John_Hunter__ commented  ·   ·  Report

    I would also add the ability for streamers to have full control over ads on their channel.
  • BladeVap commented  ·   ·  Report

    I barely scrape by on my current IRL job, and even though I prefer to stream for fun, I can't deny that it's discouraging to get half of it taken away as a penalty for simply having Twitch split it up. This is unacceptable. I also agree with the $100 minimum being shortened some; that's $100 every 3-4 months. As a small streamer, that simply does not work.
  • cormbreb commented  ·   ·  Report

    Agreed! Twitch does too little for streamers while taking a majority of the cut. The least they can do is give us more of the cut to make up a bit for awful website security.
  • solisthewolf commented  ·   ·  Report

    I agree. It's time for Streamers to get what their viewers are giving them.

  • Zealothia commented  ·   ·  Report

    Agreed. If you're going to force ads on my content and have half of your features break, and not deal with the bots in a timely manner, you might as well pay me adequately for creating content on your platform. Twitch, take care of your creators. Listen to us.
  • DJSlave1 commented  ·   ·  Report

    Agreed with pretty much everything that's already been mentioned. Pay percentage should be higher for content creators. Especially after we become partner. We work our butts off and bring so much business o Twitch. They should also let us cross stream to other sites if they won't up our pay, so at least we have another income route to supplement their excessive cut of our pay. Please Twitch, help the people that bring you your business. We're good people and we enjoy bringing entertainment to a world where there is so much pain & distress right now. If Twitch gives creators the raise we deserve, imagine how much more enthusiasm we would have and how many more people would love to be involved. It would be a win-win situation for all who are involved!
  • Sonikks commented  ·   ·  Report

    I approve of this. Time for a change.

  • Naskaai commented  ·   ·  Report

    It would already be a thing to recieve 50% of 4€ and not 50% of 4$.

  • SleepingLunaDesigns commented  ·   ·  Report

    Their competitor, YouTube, offers a 70/30 split on everything. This includes YouTube's Super Chat feature. If Twitch wants to stay competitive, the best thing to hope for would be 70/30 and we'd start losing some of our profit share in bits, OR we go to 60/40 in subs and maintain the 100% of bits (1 bit = 1 penny) with end-users paying taxes.

    This is Amazon we're talking about here. They tax these as Royalties and ***** over the creators at the end of the day instead of providing a 1099 like a normal contracting gig.
  • FaunasHome commented  ·   ·  Report

    Twitch will continue losing streamers if they don't address the awful revenue split ASAP. Frankly, there are safer places to stream with better discoverability and higher payouts.

    Twitch has made it clear that they are a service, not a platform, which seems like a feeble attempt to dodge the responsibility of protecting their marginalized, especially Black and Trans, streamers from doxxing, swatting, and other horrifying harassment. Where is the "service" here?

    A 50% cut is not worth the minimal tools Twitch provides. I'd love to see an 80/20 pay split moving forward and a massive overhaul of safety support. Additionally, the payout minimum needs to be reduced to $20 (or less), which is still higher than other platforms but better than $100. Otherwise, I encourage everyone to take their talents elsewhere. Twitch is making nearly a billion dollars per year (on top of being owned by Amazon, the third wealthiest company in the world) off of the hard work of talented streamers. Twitch is 100% capable of being a better streaming service and providing higher streamer pay cuts simultaneously.
  • theonlyangelx commented  ·   ·  Report

    As a de-affiliate over pay disparity, among other things, this change would go a long way to get me to come back.
  • laurabxth commented  ·   ·  Report

    these changes should have been implemented a LONG time ago

  • LuperMattroid commented  ·   ·  Report

    It makes sense for both sides because if I got more of a cut out of every sub, I'd work harder to get more subs which would total in overall, more money for both parties. If affiliates get paid more, they'll put more work into every aspect of streaming, stream more often and it'll just overall improve their mood ON stream. Happier streamers go a long way towards engagement and viewership, which also helps strengthen Twitch as a platform--something it is starting to need as Facebook and YouTube become more and more appealing by the week.
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