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How can we improve subscriptions?

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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • GodsWC3 commented  ·   ·  Report

    Twitch… do better. No reason you should be taking 50% of MY subscribers money when they are using that money to support ME. Not YOU. It’s not so much a money issue as well, but the sheer fact that I can have somebody who is willing to go as far as spend money just to support me and only really sends me 50% of it is blasphemous. Ludicrous. Infuriating.

  • KIRAMCLOME commented  ·   ·  Report

    This 100%! I'm tempted to leave Twitch for YouTube if payout isn't made better soon!!
  • MissHooligan commented  ·   ·  Report

    Twitch needs to do better for its creators.. After all.. We're who keeps them going!

  • KewlImp commented  ·   ·  Report

    Either the split could be better or the discoveribillity on the website could be better. I've seen streamers who constantly beret their audience get more popular while streamers who are giving a much more meaningful interaction sit at two viewers. This morning not one of the recommended channels had less than 200 viewers in it. I've been watching one kind of content for the last month or so, so why could Crash First Playthrough be recommended.

  • icy_lovie_dovie commented  ·   ·  Report

    Voted. It's painful watching my boyfriend who is a small streamer and takes such pride in his stream devastated every month because he yet again can't cash out anything because of the 50% cut. And all he wants to do is support his stream to increase its quality. He's so passionate about it, treating it like a job even when he gets so little back in return.

    Twitch, support the millions of people who support you. I've worked on sites that take a cut for the service they provide and I've NEVER seen a site with such low discoverability taking this. You are stealing from content creators, plain and simple.

    #twitchstealsfromsmallstreamers
  • jamjalopie commented  ·   ·  Report

    When your service depends entirely on content creators for each of your customers, picking their pocket on every transaction is bad business, especially when you've moved to an ad-based revenue model.
  • Cazie commented  ·   ·  Report

    Yes!!! Taking 50% of the revenue is a large amount - it’s at the point where many of my subscribers actively choose to support me outside of the platform. If twitch improved this, they would no doubt have more subscribers on their platform again!
  • RiotBananas commented  ·   ·  Report

    This has blown up in 24 hours. Where we at, Twitch?

    This deserves a response. We deserve more of OUR money.

    Should we be staging another Twitch Blackout? #TwitchPayFair
  • DaKFPS_ commented  ·   ·  Report

    I completely agree. Twitch is unfair to their creators, especially with all the nonsense they have to deal with on the platform. Paying them their fair share is the least Twitch can do.

  • Llammissar commented  ·   ·  Report

    As a viewer, the split has made me MUCH less likely to sub. Amazon doesn't deserve that much of my money, especially when the service quality and UX that Twitch provides is so substandard.
  • AlexHero8 commented  ·   ·  Report

    I voted. Don't need to tell me twice. Twitch come on, this is something that’s a well needed change. It's well time for an update!
  • qneeks commented  ·   ·  Report

    Please. I'm not sure how this has been able to go on as long as it has.
  • theofficialbigcat commented  ·   ·  Report

    110% agree and if only one improvement could come from this, I would want better share for streamers to be a reality. I recently made streaming my full-time job and getting a better split on subs is a game changer. As well as affecting the entire platform as a whole while larger streamers may not see a difference if the payout minimum is decreased.

    Ideally, both options would get added but if I had to pick one, I would pick better split in a heartbeat.
  • Bodatious commented  ·   ·  Report

    I've been streaming for over 7 years. Once Twitch finally incorporated the affiliate program I was very relieved to have such a great opportunity. Once I realized even with this opportune moment it was still be a huge up hill battle it was kind of depressing. I've put so much of my own time and money into something that I thoroughly enjoy that it makes it difficult to be reassured that our efforts are being noted. I've had the goal of making partner at some point in my streaming career but it's almost impossible to because of saturation and lack of shared desire. I've helped people get partnered by helping them write their partnership applications and I'm just waiting for someone to help me as a small Streamer. I reach my neck out help people all the time on whatever games I play and I'm still at the bottom feeding off of whatever scraps I'm given. Please do us a favor and make this change because those of us that continue to grind for bare minimum is really disheartening. Thank you, Bodatious.
  • TalkingVidya commented  ·   ·  Report

    I agree 100%, specially with the 100 USD limit being lowered, streamers outside of the USA take literally months to reach it, even with a good sub count
  • ThaiDanh commented  ·   ·  Report

    This is something that’s a well needed change. This well give more incentive for smaller streamers viewer base to sub since they would know a bigger chunk of their money is going towards the streamer.

  • BraveFighter_Gaming commented  ·   ·  Report

    Literally everyone in any gaming community needs to vote. Tqitch doesn't deserve 50% of revenue when the streamer does all the work.

  • WhiteLlamaPooPoo commented  ·   ·  Report

    It's honestly time for Twitch to join the rest of the literal streaming world that actually doesn't offer poverty sub splits to their streamers.
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