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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • MeeMawTheGeekyGranny commented  ·   ·  Report

    Twitch need to start being competitive with other platforms, especially with the lowest discoverability.
  • AngelaMurkrow commented  ·   ·  Report

    At the current split, what's the point for smaller streamers to ask for subs when we'd probably have better luck by plugging our Ko-Fi or Venmo and asking for two or three bucks every so often.
  • VinnyMaxta commented  ·   ·  Report

    Revenues for past broadcasts views would be a plus as well
  • OGBReacts commented  ·   ·  Report

    A better split in revenue like this will actually get MORE people to switch from being a part time streamer to a full time streamer, which means more hours will be spent streaming on Twitch and more people will watch. Wouldn’t Twitch WANT this? I understand the money that they would “lose” due to this new revenue split, but it would be gained back in other avenues and then back to then eventually. All parties would benefit, correct me if I’m wrong? 🤨
  • Kyroterra commented  ·   ·  Report

    I'm on the fence with moving to youtube or staying on twitch. Youtube has a higher revenue split and has transcoding for ask streamers, not just partners. Help me make my vice easy by just being fair to all the streamers on twitch.

  • tarpcyy commented  ·   ·  Report

    This was made over a year ago..... hopefully they see this and change something

  • hayleyQuilava commented  ·   ·  Report

    The payout minimum is the biggest thing for me. For smaller streamers, being able to have (for example) around 30$ a month of revenue would be a great financial help! Having to wait for months until finally achieving 100$ is horrible. The original post already mentioned Amazon Affiliates and Patreon's monthly payout minimum (10$ and 3$ respectively), but I will add another one: Streamloots' is only 20$ too.

    As for the split, I strongly agree a 50/50 split is too much. Streamers generate this money but they barely see part of it. Even if they don't raise the split to 70% or 80%, I would still appreciate a raise to, let's say, 60%. At least it will show some kind of care and respect for their creators! Once again, original post gave examples of Facebook and Youtube having a 70% split for their creators, and once again I will add Streamloots' example: 70% for affiliates and 80% for partners.
  • FaustDaimos commented  ·   ·  Report

    i really like this idea, only thing i would add to this would be maybe a slider to decide what your payout is? if thats even a thing?

  • CourtJesterBear commented  ·   ·  Report

    As a small streamer it’s would be a huge different to see the payout go from $100 to $10-20. It’s not that people don’t show up to my streams or subscribe it’s the fact that I see the bottom of the barrel with it. Literal scraps. It would make a much bigger difference 1) get payout goal faster. 2) have the revenue split 70/30. People are coming on to our streams and watching ads and subscribing or buying bits to interact with the streamer. It’s unmotivating to the streamer and the viewer to pay for Twitch directed things. I know there’s even a conversation going around to turn off affiliate status and to just put a dono link or have a patreon to rewards viewers. And to those who are just like “it’s unreasonable to do this.” Why? Like I said - viewers want to support us. I don’t understand why that’s so hard to grasp. As a viewer don’t you hesitate to sub or give bits to your friends streams or others streamers because you don’t get either the entire amount or the lions share of it.

  • Roach_tm commented  ·   ·  Report

    This needs to happen! All of it.

  • Psyche commented  ·   ·  Report

    Twitch takes the highest cut of any similar platform. I'd love to see a 70/30 split for all streamers across the board, which might be one thing enabling a person to go full-time, thus streaming more on Twitch and making both themselves and the platform more revenue.

    It would also be great for this split to be transparent to viewers, who currently aren't aware that most streamers are receiving only 50% of their monetary support.
  • JebroUnity commented  ·   ·  Report

    I think Ive been speaking on this for years and have been a huge advocate for this change! Thank you for this!
  • BIG_KEP13 commented  ·   ·  Report

    Increased revenue split is best suited for those that EARN it! If you dont make a living wage streaming perhaps its time to go find something that makes you a living wage!

  • IreFilledMonkey commented  ·   ·  Report

    There are huge issues with this...
    1. What is the percentage of streamers that actually bring in enough income to cover their costs to Twitch... For real.
    In real terms the vast majority are subsidised by Twitch and the tiny % of streamers who make money. That is clear from the data dumps.
    2. If the increase happens, Twitch will lose massive amounts of money so what happens to all the streamers when Amazon decides it is not sustainable to keep propping it up ? The popular 1% are fine, what about the rest ? They would never survive a move to another platform.
    3. Most importantly. You came to Twitch on your own volition, you asked them for an affiliate contract, then you asked them for a partner contract.
    You specifically asked for them both and then you signed them.

    Don't like the terms you asked to sign, move on. Try out Youtube with their 50% split, or FB who will implements their split soon but neither of them with any of the additional services Twitch provide... There is no YTCon, or FacebookCon, or YT Rivals or anything else. There is no market cache. There is not known metrics for future sponsors to work from. We saw this when Mixer closed, people were ruined.
    Y'all need to start being serious about things like this, this is the real world, there is no "last saved point", there is no reset for your stash.

  • ACryptidCutie commented  ·   ·  Report

    This would put less pressure on streamers and their communities and give them more incentive to stream
  • ZoeisCat commented  ·   ·  Report

    Tbh I’d rather see folks make more money than have fancy stuff like Twitchcon. Imagine how many creators would be able to dedicate themselves to full time streaming if the revenue they earned increased. That little bit makes a huge difference.
  • b33rbashjawnson commented  ·   ·  Report

    Twitch taking half the sub revenue is serious cheapskate ****. Twitch treats creators like utter garbage
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