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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • lilKimChiChiz commented  ·   ·  Report

    I am 100% for this idea. This would not only help current streamers but also encourage new streamers to enter the platform. That $100 payout threshold hurts a lot of streamers and it definitely doesn't help that we only get 50% of our subs.
  • aPowfulTaco commented  ·   ·  Report

    I don’t stream, but I fully support this movement! Twitch is nothing without its creators!
  • ThorneStarr commented  ·   ·  Report

    I absolutely support this idea, as a new streamer. it would immensely help me (and others like me) to stream more often and for longer periods of time, not only because we can, but because we would have the encouragement to stream more.
  • DragonsFae commented  ·   ·  Report

    As a streamer I have had to find other ways to earn revenue because of this. It is impossible to get twitch payouts regularly for me. Instead I use streamloots where streamers get 70% revenue, affiliates get 80% and partners get 90%. As a streamer with 8 average viewers I was able to hit streamloots partner because it's doable and the viewers get more out of their money this way as well. Twitch needs to step it up
  • AceKyrios commented  ·   ·  Report

    I'm no where close to being affiliated or Partnered with Twitch but I believe this is a must because this is better business practice and it will help with retaining amazing content creators.
  • Jabo commented  ·   ·  Report

    50-50 is a huge slap in the face of all creators

  • CathFawr commented  ·   ·  Report

    100% yes to this, from the opposite end of a lot of people in the comments insomuch as I'm a decently sized partner rather than an affiliate starting out, I missed out on being able to re-negotiate my split with twitch as a Partner, and I'd rather see a rebalanced split roll out to everyone than just me.
  • Runebee commented  ·   ·  Report

    The fact that this was made over a year ago and Twitch has still not improved payout at all is really disheartening. There's no reason why Twitch partners should be treated and paid differently from each other. As other platforms offer far more variety and a higher revenue split already, I would like to see Twitch stay ahead of it's competitors by offering it's creators a more sustainable platform.
  • Ceravic commented  ·   ·  Report

    I understand the reason to have a different split between affiliates and partners as they are designated as two different classes within hierarchy of Twitch users. However, making different partners get different split while sharing the same designation is pretty ridiculous. If you're awarded partnership you should get the same benefits and payout percentages as every other partner whether or not you have 100 viewers or 100,000 viewers.
  • bponto commented  ·   ·  Report

    Twitch streamers work so hard to create content, frequently working shifts as long as 40 hours per week yet failing to meet even minimum wage from their work. Bigger creators have diversified their revenue outcomes, but mid-sized and smaller streamers can't afford that luxury, and should be paid enough for all the revenue they bring to the platform!
  • Octopause commented  ·   ·  Report

    As someone who at-times relies on my twitch payout due to a lot of issues including current pandemic situation, and also being a small streamer with a tight-knit community, making roughly 40 subs a month is tough. I agree with all the points OP makes and would like to see these changes implemented. It would mean a lot to us small creators that need the extra financial help.

  • PrimeRodo commented  ·   ·  Report

    Absolutely yes! Same like Apple / google / epic. The streamers should be benefit of the prices and not twitch with 70%. so this is a superb idea!

  • ThatEnglishGal commented  ·   ·  Report

    Before the regional sub pricing I wasn’t that bothered, $2.50 ish per sub was fine with me. But now that’s not always the case since the majority of my subs are from the UK which only gets me about $1.60 per tier 1 sub. I average around 50 total subs per month which pretty much guaranteed a payout of over $120 a month before bits etc. but now 50 subs only just reaches the threshold for me and bits are nearly becoming my main source of income.

  • ButterMuttSquash commented  ·   ·  Report

    Yea there's literally no point in becoming an affiliate if you're a smaller streamer because of how twitch pays
  • KirynnVT commented  ·   ·  Report

    Really thinking of leaving Twitch for Youtube if they can't be a competitive platform for creators.
  • Shado_Temple commented  ·   ·  Report

    As someone perpetually on the edge of going full-time but not yet having the resources to do so, a split increase would exactly be what's needed. There's this notion that reaching Partner status is that final step to "making it" on Twitch, but the reality is that there are all these additional hidden metrics that you need to hit to make your channel a viable career. If you can't afford to make more or better content to hit those, you're stuck working another job to make streaming work, whose obligations prevent you from making more or better content, leaving you stuck in a loop.

    Combine that with watching Twitch bleed bigger creators over lack of retention incentives, and it starts to feel like YouTube might be a better investment of time and attention.

  • witchboykit commented  ·   ·  Report

    Agreed on all points. The 50/50 split needs to be raised in favor of streamers who are what draw traffic to Twitch in the first place.
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