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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • 4ndy commented  ·   ·  Report

    This would actually positively affect Amazon/Twitch as well. Think of how many streamers gave up streaming on this platform due to the struggle of the issues implied in the post, or simply moved away from streaming as a viable career because of the insignificant amount they've made. If this split and new minimum were to be added; this would, in my head, play out in the way that it would encourage a lot of creators to work harder. Additionally, some people really could use the extra cash due to job loss to co-vid as well. Please consider this idea.
  • XxBlackMaticxX commented  ·   ·  Report

    This will help a lot of hard workers that’s have been putting on for twitch and ain’t getting no where

  • Typhon_Plume commented  ·   ·  Report

    I can get this as I been out of work for years now and Twitch is my only source of income currently.
  • RockyVegaTV commented  ·   ·  Report

    I can definitely get behind this. The collective revenue Twitch will be left with will still be very substantial considering the number of streamers. Gotta give your content creators more incentive when you been around this long.
  • LuckyCatLioness commented  ·   ·  Report

    Many people would dedicate much more time to the platform if it were a genuine way to generate revenue for their content.
  • Avoticat commented  ·   ·  Report

    A 50% split for hosting creative content with a minimum payout of $100 per month is simply exploitative. Twitch is essentially keeping 100% of small streamer revenue. Ridiculous.

  • CelestOrion commented  ·   ·  Report

    Given how this has become my 'full time job' while job-hunting, anything that can help support myself, smaller and larger creators, is an absolute win in my book, and Twitch can absolutely afford to do it. With competitors offering better, Twitch will need to make changes to keep content creators loyal to the platform.
  • MydiaStardream commented  ·   ·  Report

    Considering Twitch does little to help the small streamer, and all the new "pay to win" features, the split should be way better than it currently is.

  • rayraytheprimesinister commented  ·   ·  Report

    Yes I think it’s not fare for twitch to be still getting a 50 percent cut of all the streamers hard work they put in we should be seeing more then a 50% cut
  • SophieDarling commented  ·   ·  Report

    Whilst we value Twitch and the service it provides, the lack of action when it came to hate raids, follower botting, giving partner to people who are view botting/running S4S schemes, allowing people who have broken TOS to remain on the platform - makes it hard to justify the severe split in pay. We as creators are sinking our money and time into creating entertaining content for your platform, and that should be reflected in our intake. Without us there is no Twitch. Youtube and Facebook are becoming competitors for live streaming, and they offer a 70% split. If Twitch wishes to keep their creators they need to offer a fairer payment opportunity.

    I love my subscribers being able to use my emotes and see their sub badges in chat. What I don't love is having to be honest and admit that subscribing does not offer the streamer as much support as it should. For smaller channels this is also detrimental and makes a huge difference when it comes to people using that money to re-invest into their streams. We can't reinvest and improve our content, or even use that money to put towards bills etc, if such a huge intake is being taken by Twitch.

    Reducing the minimum payout will also stop people stressing about numbers, sub amounts, because regardless they will meet the minimum if it's set to a reasonable adjustment. $100 is incredibly high. Some creators receive support but never to the extent of 40 subs meaning they won't see the money that people are giving in order to support their content. That is both disgusting and sad that Twitch makes it so difficult to achieve.

    Please reconsider your stance and make the split fairer, and also reduce the minimum payout to a lower sum. Creators alike, small and big, deserve to be paid fairly for their work.
  • EMcX87 commented  ·   ·  Report

    People are opting to not sub to streamers and instead set up monthly donations because the benefits for the streamer are so poor right now. We should be able to proudly tell our viewers that we would like their sub/gifts over bits and donations. This should not be the worst way on the platform to support streamers.

    As for the payout threshold, obviously for small/part-time creators, this would be hugely beneficial. Maybe make certain payment options have lower thresholds (PayPal/Wire). I understand not cutting a check to people for small amounts.

  • Soloatre commented  ·   ·  Report

    I would like it if i could wholeheartedly tell my viewers that, if they want to support me, the options twitch offers are great.
    Right now? They are not.
  • Chessasaur commented  ·   ·  Report

    As a streamer who donates all my proceeds, I'd like to see Twitch take a smaller cut (or none at all), something similar to what eBay does for sellers who donate money from their auctions.
  • DariusAnthonie commented  ·   ·  Report

    Subscriptions should not be the worst way to financially support creators
  • APPLESHAMPOO commented  ·   ·  Report

    Reducing sub prices for people has made the amount of money we make even lower if our subs are from a region the price is less than half of what it used to be.
  • VaporStrike19 commented  ·   ·  Report

    Yeah, if I was able to make $20 every month instead of $100 every 5, it would definitely make it easier to justify being on twitch instead of Youtube.

  • Lamork commented  ·   ·  Report

    Every day Youtube looks like a better place to stream, but I've been here on Twitch for 10 years. It's hard to let go. Make it easier to stay, Twitch.
  • pokusan commented  ·   ·  Report

    Agree with all of this. I've actually uploaded all of my emotes onto BTTV and made them available for free and told my community to stop subbing to me on Twitch and donate through a different platform if they want to support me. Everyone works hard for their money and it's a complete shame that the person they want to support gets 50% of what they generously gave. I used to sub to so many creators and for awhile now have abandoned subbing and will instead use other ways to donate and to support them. Twitch, you need to make a change. Let's get on the same page.
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