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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • DEXB0T commented  ·   ·  Report

    Thankful for the opportunity to be able to earn revenue on the Twitch platform, but a higher payout percentage would be much better for the smaller creators! Would love to see this implemented.
  • Tree0L commented  ·   ·  Report

    i have a lot to say on this matter but i will re-frame from doing so all i will say is i can see why people are leaving twitch to join other platforms twitch/amazon don't care all they see is money and how much partnered streamers can make them it's stuff the smaller streamers they are nothing...
  • DaveSkywalker commented  ·   ·  Report

    They need to raise payouts because the incentive and ease of switching to or even starting a new platform is pretty high. And if people want to support streamers, they can do much more by using Paypal, Venmo, etc. Either way, Twitch loses revenue.
  • xShinyNinja commented  ·   ·  Report

    Big shout out to twitch for giving us the opportunity but yeah 50/50 when we do all the work should be at least 70/30 or even just a little bit of a difference thanks

  • adamX0315 commented  ·   ·  Report

    I don't stream full-time, but the income that I occasionally received from Twitch has helped offset the expenses since my income is low and rent is over 50% of my expenses. A higher cut and a lower threshold for receiving payment can help offset my living expenses more often. That's why I'm voting for this suggestion.
  • Patrixia_Official commented  ·   ·  Report

    I depend on twitch 100% as my income. We deserve better payouts from sub fees. I give my all to building up my channel, investing in equipment, etc. I can only do so much with a 50% cut.
  • faelibus commented  ·   ·  Report

    twitches entire business model relies on people streaming, so why does the current payment system make the barrier to entry so high only to lower it when going from affiliate to partner. Id like to see the transition at least smoothed out, as apposed to how it is now where even receiving a payout as a small streamer can take several months both due to the minimum and due to twitch taking 50% of an affiliates supporters money. The money given in good faith to support the streamer making the content doesn't even regularly make it to the hands of said streamer in the current system.
  • misaki__VT commented  ·   ·  Report

    80/20 (streamer/twitch) split, regardless of position.
    Without us, the platform is useless. Give the people making it work the correct amount of pay or risk losing us to another platform that treats us better.
  • LupuzdeAte commented  ·   ·  Report

    80/20 (streamer/twitch) split, regardless of position.
    Without us, the platform is useless. Give the people making it work the correct amount of pay or risk losing us to another platform that treats us better.
  • MajikaNah commented  ·   ·  Report

    This has gotta happen. Small streamers don’t stand a chance with the current system and fizzle out, putting in 100%+ into their streams for minimal returns with long time periods between payouts.
  • SyphYeen commented  ·   ·  Report

    Twitch needs to treat affiliates like employees

  • DjTizi commented  ·   ·  Report

    80/20 (streamer/twitch) split, regardless of position.
    Without us, the platform is useless. Give the people making it work the correct amount of pay or risk losing us to another platform that treats us better.
  • UnofficialSKYs commented  ·   ·  Report

    80/20 (streamer/twitch) split, regardless of position.
    Without us, the platform is useless. Give the people making it work the correct amount of pay or risk losing us to another platform that treats us better.
  • OkamiKnuX commented  ·   ·  Report

    80/20 (streamer/twitch) split, regardless of position.
    Without us, the platform is useless. Give the people making it work the correct amount of pay or risk losing us to another platform that treats us better.

  • SporeRose commented  ·   ·  Report

    80/20 split, regardless of Affiliate, Partner or Ambassador.

    It's kinda an insult to small streamers who just barely make the threshold after six months and see other streamers triple the threshold in one stream, and get more out of it.

    Or just tip us on alternative platforms like Ko-Fi.
  • ReikaBird commented  ·   ·  Report

    I am in full support of all of this. If streamers don't have to claw their way to a payout they will be more inclined to stream more in my opinion, which in turn would mean more people spending on subs, bits, ect overall.

    Crossing my fingers that they listen.
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