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How can we improve subscriptions?

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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • ThaeInTwilight commented  ·   ·  Report

    Twitch is stealing from me, this company doesn't need the money I am making. *I* need that money, though.

  • LightstreamGrey commented  ·   ·  Report

    I have always thought it was crazy that Twitch takes HALF of the revenue from streamers no matter if they're affiliate or partner. I'm not dissing Twitch's current support and features because they've improved but it's really not enough to justify taking half of our revenue. Most of my subs come from friends who wanna support me and to have the knowledge I only receive half of it makes it all feel wrong somehow. That support is suppose to help cover the costs of internet, replacing PC hardware, and commissioning new emotes from artists. By taking half of that revenue Twitch is stiffling the growth of streamers trying to make a livable income or supplementing their current one.

    If Twitch is unwilling to modify their contract to increase the revenue share to 70/30 and lower the payout minimum like their competitors then I for one will consider looking at YT or multi-streaming to branch out. Their contract has always come off very rigid with not only the revenue split but disallowing affiliates to multi-stream when every other platform is perfectly fine with it. Twitch acts as if it's afraid of competition while at the same time paying as if it's the only streaming platform in town and can set the rules. It's time for change on this platform or for some of us to move on.
  • Rookuri commented  ·   ·  Report

    As a Twitch partner, this is something that needs to be changed to allow creators to create more without having to turn to other platforms to generate revenue, draw in greater viewers, and further grow the platform. No clear or universal way to negotiate better splits and half our revenue taken makes it very hard for streamers to view this as a viable way to make a living. Love Twitch, but changes could mean great things!
  • LaFuegoTV commented  ·   ·  Report

    I know for darn sure there is absolutely no way for small Twitch streamers to grow other than funneling followers from another social media site to there platform in order to get viewers/followers/subs. So the least they can do is reward us for the hard work put in with at least a 60/40 split…

  • NotCrizt commented  ·   ·  Report

    man idk what this is but i voted
  • Ashe_K9 commented  ·   ·  Report

    Make this happen please, we as creators NEED this especially if you expect us to be able to survive while continuing to make content for your platform.
  • ShadowgirI commented  ·   ·  Report

    if i could vote for this 1000 times, i would. some change seriously needs to happen. 50% cut for twitch when we are bringing in their money seems unfair. only reason i haven't moved to youtube is because my follower base is already built here.

  • RainOversky commented  ·   ·  Report

    This change would be amazing, but let's be real here. It would mean a directly loss for Twitch and zero gains. And the only interest of Twitch (like any big company) is money and nothing else. So without any real competition, this change is very, very unlikely to happen.

  • Ardwag commented  ·   ·  Report

    Do better, support your creators.
  • BossLady commented  ·   ·  Report

    Revenue needs to be changed 100%
  • Reidzz commented  ·   ·  Report

    Even 60/40 for in favour of streamers would be nice, anything is a step in the right direction.
  • TsLazyBones commented  ·   ·  Report

    If they had any sense at all they'd give this some major thought. Early 2021's increase in viewership was not due to the fact that it's "Twitch" it's because of quarantine. They'd be absolute fools to think it will reach that level again anytime soon without major changes across the board
  • ItsNano17 commented  ·   ·  Report

    Siento que podríamos twner un aumento en el porcentaje, ya que nos esforzamos por obtener las subs jijijija

  • LearnMusic commented  ·   ·  Report

    Make streamers happy, and they will do their best for the platform. Follow the standards of other streaming platforms, which are by no means fair, but would be an improvement on the current setup.
  • TheLvrdsean commented  ·   ·  Report

    The payout minimum shouldn't be a fixed amount. It should be an amount each streamer gets to choose because smaller streamers might not be able to hit higher minimum thresholds. Maybe at default you could set the payout minimum to $5 and streamers can increase it from there.
  • Fathomn commented  ·   ·  Report

    Time to do a better job at keeping your revenue generators and content generators happy, Twitch. Spread the $$ a bit more fairly, or risk losing talent to other platforms!
  • Guitarshreda commented  ·   ·  Report

    It's $2.50 per sub BEFORE feels, more like $2.25-ish. Add on top of that the new change in pay depending on the price of the country of origin for the subscription and we are talking about pennies sometimes for subs.

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