Change revenue split between streamers and lower payout minimums
I believe these recommendations combined would positively make a huge impact for every streamer and supporter.
Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).
In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.
To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
Hey everyone -
Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.
For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:
“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.
As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.
Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.
Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.
Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“
As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.
While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.
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realchaosmadman
commented
50% cut is beyond ridiculous, when I subscribe to a streamer I do it to support them not to support the platform that's notorious for not only ignoring its audience and the people who make them money but also will just rip the livelihood from people who've not broken TOS while keeping the ones who regularly break TOS. I understand that a cut is taken but 50% is far too much, I would have expected a 10% cut or even 15%. If twitch wants to keep the people who make them money they need to start treating them better and I feel that taking a lower cut from their earnings is a good start.
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Vaesive
commented
@BarefootOnTheM00n We get all bits... AFTER the initial cut that Twitch takes to purchase the bits.
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BillyJBryant
commented
@naitoyoru: The only person I see being a brat is you. You're account was created in 2013, in that time you have followed 4 streamers, one of which has over 22k viewing hours (which I'm positive you didn't contribute a whole hell of a lot to). You have never streamed on the platform thus not only do you not make any money from it, nor do you contribute to it in any way. Therefore, this doesn't affect you, in any way, shape form or fashion, yet you come here to slam people who are trying to advocate for themselves.
The reality is that Twitch takes 50% of all subscriber payouts, they take nearly 30% of all bits payouts (which are usually miniscule because of the fractured economy that keeps users in the dark about how much a bit pays). The company pays out $3.50 CPM on average for Ads, meaning that it takes 1000 unique ad views to make $3.50 for showing ads, no matter the length of the ad. The rest of the ad revenue (Typically, the ads are sold for around $8 CPM) goes to Twitch.
If you take all of those figures and look at the fact that Twitch currently has over 639 million registered accounts, of those there are roughly 9 million active streamers, of which 1.9 million are affiliate and approximately 51k are partners. In the past month alone there were over 68 million hours streamed across an average of 98k broadcasters (Peak 142k, and thats a low month).
Twitch forces at minimum 90 seconds of ad for every 45 minutes of watched content. If you account that only 10% of the Twitch streamers are at Affiliate or Partner level, and non-monetized streams do not have ads, that is still roughly 6.8 Million hours streamed. At 1:30 per 45 minutes streamed, thats 9.066 million 1:30 ad slots which comprise of 3 ads per slot for a whopping 27m ads shown.
If you calculate that Twitch is paid $8CPM at what is likely an average view rate of 30% per ad, that is still $64 Million in ad revue, of which only about $28 Million is paid out to monetized streamers, with the largest portion being distributed to the top 0.5% (The most streamed partners).
That means the platform still pockets roughly $36M in ad revenue and we haven't even gotten to Subscribers and Bits yet.
All the while, the streamers who struggle to reach their $100 monetary payout limit (which based on the numbers is actually about 98% of all active streamers btw) don't make a dime for months on end.
Yes, Twitch is a business and a for-profit organization, but the profit is made on the backs of its creators who have no option but to either put up with it and hope they make a payout or switch to a different platform, which would ultimately lose them followers as many have proven before. (If you don't believe me go look at Harris Heller's reports of his own loss in engagement and the fiscal impact of him moving to YouTube from Twitch, and he was one of the top 1% of Twitch Streamers).
So instead of complaining about something you know NOTHING about, why don't you take your own advice and tell mommy and daddy the mean man was being rude to you on the internet, but don't come insulting creators for standing up for themselves.
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alexwestnyc
commented
Other companies handle payout minimums by setting a minimum OR a time period. So, if you don’t hit the payout minimum of $100 within 6 months, it’ll just automatically pay only. That’ll save Twitch money on accounting while still allowing small streamers to get our payouts! This is what B&N Press does
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NoRezervationz
commented
@naitoyoru: "Twitch / Amazon pays you already 50%."
If you don't make the $100 minimum, you get exactly zero and Twitch keeps it. This amounts to wage theft, which is actually against the law, if you get any subs at all. It's not about being "brats," it's about being fair and paying people what they make.
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naitoyoru
commented
*sigh* Then switch over to Youtube ^^ If it bugs you people that much then just switch but stop annoying Twitch for it. Twitch / Amazon pays you already 50%. They also pay money for the Page and that you people can stream without paying yourself so stop being little brats that aren't getting enough money from there mommy / daddy. If it bugs you that much then jsut switch over to YT but stop that unnecessary nonsense.
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JayTDoggzone
commented
Do it or someone will make a platform that does. Power to the workers.
A change I would suggest is No partner increased percentage, no need to punish small and start up streamers. Give them all 95% -
SimplestOakley
commented
For those in the comments, they said make the payout MINIMUM lower, not the payments.
You don't get paid unless you make a minimum $ per payment round. Currently that's $100. — So if you make less than $100 TWITCH KEEPS YOUR MONEY AND DOESN'T PAY YOU. You have to wait until you've accumulated $100 (after Twitch's cut) to get paid.
As a financially destitute streamer with a small audience, this is BAD. Some people use bits and subscriptions as a way of "donating" to streamers, especially when anonymity is a concern. Yet i see none of it on my channel because i haven't reached the threshold.
The idea of a threshold itself is ridiculous. Twitch surely processes payments in batches, so cost shouldn't be a concern. They already took their cut, too.
Reaching affiliate should be enough! That means you have promise, and reach minimum goals in streaming. Penalizing streamers, & withholding their payments, for viewership fluctuations, lack of popularity in a dense market, and difficulties in growth is unfair.
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Llammissar
commented
If I heard this right, Twitch takes half even from Games Done Quick. How messed up is that!?
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InventorBLADES
commented
Please be sure to spread the word on social media and use the hashtag #subsplit . If you do be sure to tag me @inventorblades on Twitter! We need to band together.
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ruffbun
commented
There’s absolutely no reason to have a threshold like this. I imagine twitch uses it to “incentivize” creators to “work harder” or some other corporate drivel, but it’s senseless. Maybe a $100 threshold is nothing to some people, but for many, even $20 can be the difference between being able to get groceries or not. If the threshold doesn’t negatively impact you, think of those it DOES. Please think of how severely it impacts them and vote in their favor.
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MisutaaAsriel
commented
For those in the comments, they said make the payout MINIMUM lower, not the payments.
You don't get paid unless you make a minimum $ per payment round. Currently that's $100. — So if you make less than $100 TWITCH KEEPS YOUR MONEY AND DOESN'T PAY YOU. You have to wait until you've accumulated $100 (after Twitch's cut) to get paid.
As a financially destitute streamer with a small audience, this is BAD. Some people use bits and subscriptions as a way of "donating" to streamers, especially when anonymity is a concern. Yet i see none of it on my channel because i haven't reached the threshold.
The idea of a threshold itself is ridiculous. Twitch surely processes payments in batches, so cost shouldn't be a concern. They already took their cut, too.
Reaching affiliate should be enough! That means you have promise, and reach minimum goals in streaming. Penalizing streamers, & withholding their payments, for viewership fluctuations, lack of popularity in a dense market, and difficulties in growth is unfair.
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BarefootOnTheM00n
commented
I don't complain about the split, it's fine for me how it is, since we get all bits. But I agree with lowering the payout depending on how constant the streamer streams.
But shouldn't be lower than 50$, I think this is fair. -
MissDenni
commented
It’s so sad to see people wanting to support me through subs and only 50% of their support actually reaches me! 70% split would be only fair.
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Newslnside
commented
Now Facebook is giving 100% of fan subs/stars/etc for they live content creators, twitch need go the competition is there and arrogance does not let you see
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Ivorybow
commented
The old model, (failing for good reasons) is people with power, platform, and money exploit the **** out of artists and creators and get rich off of them, while the ones making them rich get taken advantage of. Twitch has the chance to move forward by rewarding artist/creators for being the indispensable resource they are, and work together for fair, honest, mutual benefit. They could pay 60-70% of subscriptions and other monies that come in to streamers, which would make Twitch draw more streamers. Without quality streamers like Grym, and Rifftrax, Twitch would not exist. I don't follow Twitch, I follow the artists. I go where they go. If they leave Twitch, I will follow them.
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o__miguer
commented
Se os afiliados realmente tiverem um maior repasse, espero que isso aconteça com os streamers BR também, pois tem muita gente que depende do pagamento da Twitch para viver/sobreviver.
Espero que isso venha a acontecer mesmo. -
Kennedy_Eu_Mesmo
commented
Why the **** make the payment lower?? They want to make Amaxon rules for Twitch, soon, you guys will need at leas 20hrs per day go get paid 10 dollars a week.
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Stealth__G
commented
@unicornmom666 Exactly "It is the creators that make it a viable business without them they wouldn't exist" they just provide the platform, its the creators that do all the work, with people spending hours on end with alert setups, emotes channel point rewards, we need more credit
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EmmyJane_Arts
commented
I'm just saying of big b*zos doesnt have to do taxes, why does twitch take 50% off of streamers who have to tax it? doesnt seem right to me.