Change revenue split between streamers and lower payout minimums
I believe these recommendations combined would positively make a huge impact for every streamer and supporter.
Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).
In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.
To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
Hey everyone -
Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.
For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:
“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.
As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.
Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.
Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.
Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“
As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.
While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.
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Nythical commented
As a full time creator, this would be a HUGE help. I’ve also asked my community & more people would subscribe to channels if they knew twitch streamers for a larger cut. This would be beneficial for everyone.
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HeroAiyami commented
its absolutely Critical that content creators be paid fairly not only that this will give them more of a chance to pay out the teams that help them. Mods do a lot of work behind the scenes. Speaking from Exp.
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twitch.tv/MonicaElleRose commented
Yes, I also had to come back to this uservoice to update it and mark it as CRITICAL.
Yes, I do think a streamers ability to access their income is CRITICAL.
Yes, Twitch. Lowering payout minimums and increasing payout frequency is CRITICAL.
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Floodwing commented
Agreed, let's get this on critical guys. It's extremely important that streaming becomes a viable option for streamers.
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DeathMetalMilkMan commented
Select "critical" level importance folks. Twitch can't ignore us if we all continue to vote and share this issue.
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MuffinzCat commented
I'd love to have a faster payout, I've been slowly grinding up the amount I'd be able to get but since I'm a small streamer it's been like 6 months with no payout yet
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DaniDipp commented
Everyone who still gets emails from this thread: Please come back and select the new "CRITICAL IMPORTANCE" button!
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ChasePK commented
Unfortunately we’re here almost a year and a half later and still no change, this needs to be pushed even harder. Share links and be a voice this is a predatory amount of money they take from the people who keep the website alive.
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sunnypuns commented
It seems pretty obvious that the people who create the content that brings in the viewers should be getting the lion's share of subscription revenue.
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peesoup__ commented
We get a truly laughable amount of money from ads that we can’t turn off and that are more and more intrusive. We only get 50% of what we’re bringing in. How much does the richest company in the world really need to take?
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MythrilBiata commented
As someone who Streams for Charity, the children of my local hospital (Children's Healthcare of Atlanta) could use this money more frequently. You could change or even SAVE lives for the dedicated Extra Life Streamers to say the least!
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MikkiFuu commented
With inflation rising it is only fair that payouts are raised too. Content creators are the backbone on twitch and need to start being treated like it. 70% cut minimum.
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Lycanthrope_92 commented
🙌🏼🙌🏼
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Sliceifyy commented
W
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RipmaV commented
The streamers are the heart and blood of twitch. Without them twitch would be nothing! A more fair split for affiliates (70/30) and partners (80/20) should be possible without a loss for twitch. Better payout conditions should be also possible with less charges!
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InventorBLADES commented
Never stop sharing. Never stop commenting. Never stop advocating for this change until Twitch addresses the need for this change. I’m a twitch partner and still get 50/50. It’s absurd, these contracts are over 10 years old. Twitch added affiliates and never made adjustments for the influx of over a million affiliates that now have a sub button. They just take 50% from everyone now except the streamers they give sweetheart contracts to. So now I advocate for all streamers both affiliates and partners. Affiliates 70/30 & partners 80/20 non-negotiable. Period. Streamers ARE the website & content therein. The glue that hold communities together.
Share this thread everywhere and use the hashtag #subsplit. Every streamer deserves a chance to stream full time without the fear of how they will put food on the table or pay their bills. And don’t even get me started on inflation and the cost of living. Keep fighting for fairness. In the end we will come out on top. They can’t ignore us forever.
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euyeonline commented
This being one of the most upvoted suggestions in the entirety of the Twitch UserVoice community really says something. We're not greedy, we want to be able to live, and bring more diversity and love to Twitch, but that's hard when we're being financially and socially stifled by the website we're trying to support.
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Violin commented
With rising gas prices and recent crises in the real world, less people are able to subscribe to their favorite streamers. A revenue split increase to 70% would significantly help streamers support themselves during these difficult times, and I implore you to consider this.
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Eggigami commented
Add to this retrying failed/rejected but "active and valid" payout methods instead of waiting to some arbitrary date.
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FalcusLive commented
I wish I got a 50/50 split. Some subs I only get around a 34/66 split.
I don't get a 50/50 split on any sub however it depends on the country the person is from I noticed.