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Change revenue split between streamers and lower payout minimums

I believe these recommendations combined would positively make a huge impact for every streamer and supporter.

Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).

In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.

To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
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SaltyWyvern shared this idea  ·   ·  Report…  ·  Admin →
Declined  ·  Twitch responded  · 

Hey everyone -

Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.

For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:

“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.

As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.

Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.

Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.

Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“

As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.

While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.

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  • KaitoKoruba commented  ·   ·  Report

    twitch actually doesn't do anything for the streamers, that's why 50% is way too much
  • ArtificialCutie commented  ·   ·  Report

    I'm not too bothered about the minimum payout since I know I'll still get the money eventually, and if I experience an emergency I can ask my viewers for more direct support on something.

    But the revised revenue split would be a massive boon.

    As a non-American streamer who resides in a country that does not have a Tax Treaty with the US, not only does Twitch take their 50% cut, but the US IRS takes an additional 30% tax cut of the remainder. The end result is that I only get about 35% of Sub revenue.

    If the revenue split were to increase to 70%, then I will receive about 49% of the revenue after the US IRS's tax, which would be nice. Every cent counts, right?
  • OhNoitsRiley commented  ·   ·  Report

    Glimesh and Theta both are 70%. Glimesh pays out your very first sub in 2 weeks. Twitch needs to get with the times
  • Okty79 commented  ·   ·  Report

    Geht nicht lange bin auch bei Facebook oder Youtube.

  • Exytah commented  ·   ·  Report

    This is why I consider switching to YouTube, hopefully Twitch will listen to their creators. Also getting partnered is a big joke. You can just type a cooking recipe in the Formular and get a copy paste answer.
  • vibezyw commented  ·   ·  Report

    Many people refuse to support streamers via subs and choose to donate via PayPal instead. I know I would support streamers more through subs if they were receiving a fair cut.
  • Joober commented  ·   ·  Report

    Twitch is too greedy, they’d never lower the sub split. Here’s hoping for a miracle though 🙏🏼
  • Helix13_ commented  ·   ·  Report

    Let's debunk some of the common arguments against this.

    "Twitch gains nothing from this."
    Not necessarily. For starters, this puts their platform on the same level as YouTube and Facebook with regard to revenue split, meaning creators will be more likely to use Twitch. Additionally, when streamers earn more from subs, they can stream more often instead of working other jobs, meaning more opportunity for Twitch to receive money. Viewers will also be more likely to sub, knowing that 70% (or more) of their money will go to the streamer, instead of only half.

    "Twitch isn't profitable to begin with."
    Doubt it, because they probably wouldn't exist if this were the case. Even if this is true, the proposed change may be beneficial to them- see above. Also, Twitch is owned by Amazon, one of the richest and most influential companies in the world. They're fine.

    "This will cause Twitch to increase the sub price."
    No, because fewer people will sub, and therefore Twitch will receive less money. Higher sub tiers and gift subs already exist for those who wish to contribute more.

    "This will cause Twitch to raise the requirements for Affiliate."
    No, because if people aren't Affiliated, their friends can't sub or cheer Bits, so Twitch receives less money. This is why the requirements for Affiliate are so low to begin with- Twitch wants viewers to sub and purchase Bits as much as possible.

    "Twitch Partners already receive a better revenue split."
    Some do, but this is very, very rare. A creator must be extremely successful to negotiate a better revenue split with Twitch; the vast majority of Partners have zero chance of doing this. This viewpoint also fails to consider Affiliates, who make up significantly more of Twitch's streamer base.

    Twitch wants to always be the best platform available, and giving creators a better revenue split (and lowering payout requirements) is a great way to remove one of its competitors' biggest advantages, while helping its own users, and without requiring any other significant changes to the platform.
  • ielpillo commented  ·   ·  Report

    No lo se Rick, me late que Twitch no va a hacer nada al respecto y seguirá como siempre importándole un atado sus streamers o cualquier mejora en la plataforma.
  • lucasjackson22 commented  ·   ·  Report

    Creo que lo recomendable seria un piso para el cobro de 25 o 50 dolares.
  • Dracathio commented  ·   ·  Report

    You know something, many here don't have a clue it seems. Twitch has several partnered streamers, they don't need more of them.

    You think they di, but infact... every big streamer gone = less money out of their pocket.

    Twitch doesn't make money off advertisers, Youtube and Facebook do. This is why they pay a bit more, but at same time... you got a better chance of being tossed off both of those platforms compared to Twitch.

    Also what the **** do you think will happen to current affiliates who barely get their payouts? They get removed from the program, as the requirements get increased.

    So... you want to destroy the small careers of hundreds before they can even get half way to partner... where they get paid more for their hard work...

    I guess only a select few ever think of everything

  • enwreathe commented  ·   ·  Report

    I have a favorite streamer I support daily. Seeing that the money she earns, she has to give so much away to Twitch, makes me want to find another way to support her. Maybe I’ll join patreon instead, if twitch won’t compensate streamers like the rest of the streaming services do.

  • Angrytroll305 commented  ·   ·  Report

    70/30 is perfect for paid subs. Maybe for twitch to be fine do 50/50 on prime subs as that’s a free sub pretty much on your channel. I mean they charge 40 cents per dollar on bits. That’s a 40% increase they are making. So I think 70/30 could work on subs.

  • Gamegasmus commented  ·   ·  Report

    Thats why i switched to youtube half a year ago.
    100% yes to this!
  • Ash_l337 commented  ·   ·  Report

    So many platforms offer 70% to 80% to their creators and have lower payout thresholds. It's high time to catch up and show your creators you value what they bring to your platform... since, you know, you wouldn't have a streaming platform without your streamers...
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