Change revenue split between streamers and lower payout minimums
I believe these recommendations combined would positively make a huge impact for every streamer and supporter.
Change the payout split between streamers and Twitch. Right now affiliates and most partners only get a 50% split from a Twitch subscriptions ($2.50 USD). I would like to see all streamers get a minimum 70% revenue split from subscriptions with a higher revenue split for all partners 80%. Currently both Facebook and YouTube streamers get a 70% split from subscriptions (and they have the option to create custom subscriber tiers with Youtube).
In addition, I would like to see Twitch lower its payout minimum which is currently $100 USD to $10 - $20 USD. A $100 USD payout is the equivalent to 40 subscriptions not including bits or ad revenue. For the smaller streamers to benefit from that financial support a viewer gives them, they need to be able to actually receive it in a reasonable amount of time.
To put this in perspective: Amazon Affiliates monthly payout minimum is 10 USD (they also give the option to pay out with gift cards) and Patreon's monthly payout minimum is only 3 USD.
Hey everyone -
Firstly, we want to thank SaltyWyvern for posting this request, and the 22k+ of you who have supported it with your votes, comments, and shares. We have been blown away by the response to this post, and have been carefully considering it for the better part of the last year. As there are actually two asks in this post, we will address them individually.
For the primary request of increasing the revenue share split to 70/30, the standard revenue share for subscriptions is 50/50, and we do not have plans to change the standard revenue share. We understand that this is disappointing for many of you, but we’d like to provide some reasoning behind the decision. To quote our President, Dan Clancy, from the blog we posted today:
“When we first established a 50/50 revenue share split, it was to signal that we’re in this together. You all do the amazing work you do to create great content, engage with your audience, and grow communities. On our side of the partnership, it’s our responsibility to make continuous investments in the products and people that make your growth possible.
As you probably heard by now, we’re in the middle of rolling out the largest change to payouts in years by cutting the payout threshold in half to $50. This is an important middle step that will help streamers put money in their pockets now, while getting us closer to our goal of same day payouts and lower thresholds.
Investments like these are paying off for streamers. Products like Prime Subs, Community Gifting, Hype Train, and the Ads Incentive Program, to name a few, have driven an increase of 27% more streamer revenue per viewer hour every year over the last five years. This means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers’ pockets than 20% more subs revenue share would have.
Prime Subs often get lost in the conversation when it comes to revenue share. For Prime Subs, we pay streamers the same amount they’d receive for a regular subscription even though it is included as an added benefit of their Prime subscription. Combined with other monetization products, Prime Subs increase your effective revenue share by approximately 15%, to about 65% total. This number varies by streamer size and location, but subscription revenue share is not the full picture on revenue share for streamers.
Lastly, we have to talk about the cost of our service. Delivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services’ Interactive Video Service (IVS) — which is essentially Twitch video — live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. We don’t typically talk about this because, frankly, you shouldn’t have to think about it. We’d rather you focus on doing what you do best. But to fully answer the question of “why not 70/30,” ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.“
As mentioned above, we recently started a rollout for reducing the minimum payout threshold to $50. Although this does not fully meet the request of $10-20 today, we will continue exploring ways to bring your hard-earned money to you faster, and more efficiently and aim to continue to lower the payout threshold in the future.
While we are declining this request, it’s still crucial to know that the primary value of sharing your feedback on UserVoice is to have your voices heard and suggestions considered. We will not always be able to provide the desired outcome, but it’s important to us to be transparent and open when we can, and we will be focusing on providing more consistent updates on UserVoice as time goes on.
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HandoTV
commented
I was literally talking about this on stream a few weeks ago, we need this for sure!!
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Mordicon_
commented
I feel Twitch could do better for their smaller Streamers like myself.
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daisynotquake
commented
having such a high payout threshold is really discouraging and extremely unreasonable for small streamers such as myself and my friends. do better twitch.
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dragonwaffles35
commented
especially in countries where there's a larger tax cut, this is needed. Hopefully twitch will listen to this
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CROATOAN_WHILLY
commented
This change has been a long overdue, and I would love to see this vote successful for all my fellow streamers and those who wish to support them.
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DekulRuno
commented
Agreed this needs to improve, the temptation to switch platforms only grows...
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simarchy
commented
I've 3x-4x surpassed the requirement for a higher split every single month for years, but since the majority of my subs are gifted it doesn't count. A higher split for partners should be a default. I support raising the split for everyone fairly.
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Kuumba_
commented
unless twitch just wants Youtube to doninate the streaming industry like they do with only videos , this is just a nessary change
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PiotrCNS
commented
From this year, starting January revenue is more lower... In Poland Subscription cost 3,99$ and i must pay 30% tax, so from one sub i've got 1,39$... Thanks to God I have full time job and I don't have to rely on Twitch payment. Sometimes I really think about spending my free time on some other stuff then streaming and it's sad cuz i really love doing this...
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xHadesStamps
commented
Although I'm still fully unmonetized (thanks, lack of discoverability and existence of life preventing consistency), this NEEDS to happen immediately. And as has been said in the comments, discoverability needs to be a thing!
Now some things I want to address: People saying that requirements for affiliate will increase. Why the **** would they do that? They'd be taking less money and THEN further decreasing the revenue? It may seem like it, but Twitch does NOT want to die out.
People saying the price of a sub will increase: While this isn't as crazy as the aforementioned one, it'll still be a net negative. While lowering the price of subs in other areas of the world turned out not to be a net positive, more people will care about increased prices.
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RyuugaPlays
commented
This is an easy vote from me. By the way if you happen to live in a country that doesn't have tax treaty with the US, you are further deducted 30% off the $2.50, which means these streamers only get a measly $1.75 for every T1 $5.00 sub. These countries include (but not limited to) Malaysia, Vietnam and Singapore. I'm sure there are more out there.
Now I understand eliminating tax withholding is beyond the scope of Twitch's legal capabilities, that being said, if the revenue split were to increase, streamers in these countries would also get a fairer share.
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AKGaming89
commented
i agree payout should be lowered
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JayDoesThingsinHD
commented
This should've been implemented a long time ago, but better late than never.
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EarthKai
commented
to the people bootlicking and saying we don't deserve more, you have worms for brains :)
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die_regenbogen_einhoerner
commented
ich fand es bisher okay twitch als plattform 50% abzugeben aber was man nicht vergessen darf ohne uns streamer wäre twitch nicht das was sie wären und
deswegen muss twitch auch mal umdenken und langsam mal mehr zahlen
70/30 regelung wäre gut aber das machen andere plattformen auch schon
also müsste twitch teoretisch noch einen schritt weiter gehen -
Lounicorn666
commented
It's the not releasing what you've earned in a monthly basis too that's wrong earnt money is earnt money at the end of the day and it should be paid to the streamer. Creating content and pressing the live button takes a lot to do. Planning prep behind the scenes stuff nobody realises. The money spent also getting emotes and alerts done so we're not asking a lot.
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BillyJBryant
commented
https://twitchtracker.com/xxphantasmagoriaxx
Last streamed in Dec 2018, has 10 followers, has no place to comment on streamer payout issues.
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JoeTheUmpire
commented
xxphantasmagoriaxx says 99% sure the non streamer
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xxphantasmagoriaxx
commented
its fair the way it is, you people just want more and more all take and no give, its THEIR platform what they need to focus on is getting rid of the garbage on the platform like basically any one in the IRL streams and hot tub streamers.
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AnsariiZetsumei
commented
I've been saying this for a while. I feel the split should be 70/30; maybe back in the day 50/50 was reasonable but twitch has grown enough now that they wouldn't really lose money by offering their creators more incentive.
Twitch could also stand to bring discoverabilty to the platform, you shouldn't have to work twice as hard to grow here. Some of us don't mind (I run a YouTube channel, TikTok, etc and I enjoy making content for different platforms) but at the end of the day that shouldn't be a requirement for organic growth. Twitch NEEDS an algorithm and better wages for their creators. It's pretty sad when most streamers agree they'd rather receive direct donations over subs.
I had a friend come to my stream not long ago and hit me with $250 worth of gifted subs of which I took home $125. A 70/30 split would've seen me earn $175 instead.