The goal would be to encourage viewers to discover new communities while rewarding meaningful engagement across the platform.

Examples of challenges:

• Watch a newly discovered channel for 1 hour
• Follow a new channel during the challenge period
• Send messages in a channel you have never chatted in before
• Redeem a channel point reward in a new community
• Return to a channel you recently followed
• Watch streams from multiple categories
• Support a creator through a subscription or gift subscription

Possible rewards:

• Exclusive Twitch badges
• Bonus channel points
• Special chat identity customizations
• Profile cosmetics or collectible achievement badges
• Temporary Twitch Turbo discounts
• Free Twitch Turbo trial periods
• Discounts on subscriptions or gift subscriptions

These challenges would create incentives for viewers to explore beyond their existing followed channels while helping creators, especially smaller streamers, gain visibility and build returning audiences.

Many gaming platforms successfully use challenge systems to encourage participation and engagement. Twitch could apply a similar approach to channel discovery, making exploration feel rewarding while strengthening connections between viewers and creators.