Viral Campaign Proposal to Reinvigorate Twitch Branding Across Short-Form Platforms
To make Twitch visible again on viral social platforms — not by forcing ads, but by organically appearing where viewers already are. We aim to remind both creators and audiences that Twitch is still the home of live content, authenticity, and culture.I am passionate about Twitch and I’ve been observing the growing gap in its online presence. I have the creativity and local connections to execute this campaign across diverse markets and trends, especially in Spanish-speaking regions where Twitch still has untapped potential
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