To encourage live-viewer conversion from YouTube, streamers and mods should be allowed to grant channel points to viewers who are willing to switch over to Twitch for live streams. This gives viewers a concrete reward for choosing to participate live rather than watching later.

This benefits Twitch by increasing live viewership overall. People who prefer VODs will still watch on YouTube regardless, but viewers who are open to watching live often just need a small push. Offering channel points creates that push and gives them a reason to engage live and continue participating through loyalty systems like MixItUp or StreamElements.

A lot of viewers are already willing to make the switch; there just isn’t much incentive built into the process right now. If that incentive existed, the conversion rate would likely be much higher, with more viewers choosing to show up live and stay engaged on Twitch.