I recently subscribed to a channel and noticed the feature to subscribe via Amazon, I was disappointed and ended up going back to using PayPal. Amazon Payments are okay, but it would be nice to have a feature that enables you to subscribe to the selected channel / channels still using Amazon but using your Amazon GC balance (Gift Card). This may not work for a reoccurring subscription but could work well for one time sub or the 3/6 month subscription option (depending on GC balance at the time of purchase). Or purchasing subscriptions via the Amazon website.

Following that, using a Amazon GC to subscribe direct. For example I receive a $20 GC, if this was possible you could enter the gift card code, and it would automatically deduct the $4.99 from the card. From this I could go to the Amazon website and enter the GC code and have the remaining balance added to my Amazon account or alternatively keep the card and use it again to re subscribe / subscribe. Amazon gift cards currently have a expiration of 10 years so that would not be an issue.