The Moose Hide Campaign is a Canadian Indigenous-led grassroots movement aimed at ending violence against women and children. Founded in 2011 by Paul Lacerte and his daughter Raven during a moose hunting trip along British Columbia's Highway of Tears—a region tragically known for numerous cases of missing and murdered Indigenous women—the campaign encourages men and boys to take a stand against gender-based violence.
Central to the campaign is the distribution of small moose hide pins, symbolizing a personal commitment to honour, respect, and protect the women and children in one's life. These pins, considered a form of medicine in many Indigenous cultures, are provided free of charge and serve as conversation starters to raise awareness about domestic and gender-based violence
Central to the campaign is the distribution of small moose hide pins, symbolizing a personal commitment to honour, respect, and protect the women and children in one's life. These pins, considered a form of medicine in many Indigenous cultures, are provided free of charge and serve as conversation starters to raise awareness about domestic and gender-based violence
An annual event, Moose Hide Campaign Day, invites Canadians to participate in ceremonies and fasting to reflect on the issue of gender-based violence and to commit to action. In 2025, this day is observed on May 15.