Give fake bits away to content creators to pass out to their specific audience to give back. While the bits don't net you anything!
Giving content creators bits to pass out in channel like channel points would help build hype trains. When viewers see bits used, they then use bits also. Same for stickers etc. Monkey see monkey do. Allowing creators to give away bits that don't net any real value will allow viewers to feel involved, spend those bits and then buy real bits to spend. It would get others lurking to spend bits also. Creating more revenue for twitch and content creators. It's just like if you have 50 viewers, 50 more will show up to see what's happening. It's human nature. Call it a social experiment but it'll work and everyone will be happy with this bit generation idea.