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An error occurred while saving the commenthumblybumbly commented
Define "Small percentage of viewers".
This vague post basically says the creators need to predetermine when something they want the viewers to experience is going to occur, then stop what they're doing, and roll an ad, to prevent this from interrupting the experience.
A majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!