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17 votes2 comments · Safety » DMCA · Admin →
849 votes40 comments · Safety » DMCA · Admin →
When appealing muted music on a VOD, add an option for "Claimant Is Not Actually the Copyright Holder"628 votes34 comments · Safety » DMCA · Admin →
900 votes13 comments · Safety » DMCA · Admin →
495 votes17 comments · Safety » DMCA · Admin →
173 votes36 comments · Safety » DMCA · Admin →
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Licensing in both Gaming and Music is not fit for modern purposes.
Twitch is already operating on good faith in the streaming of games, with or without licensed music, and it looks like the window for one of those privileges is closing, if not both.
Trying to manage outdated, complex restrictions like this with "tools" will not fix the issue, only increase the workload for both Twitch and their creators indefinitely. Furthermore, it likely won't be sustainable, as licenseholders continue to put pressure on platforms. Worse still, they could extend to restricting broadcasting of their games entirely.
Leaders in both industries need to work together for a modern solution that takes into account how we consume media in the 21st century. This means licenses to purchased games opting in/out of extending to the broadcasting of their games as part of their license and music partnerships with games/publishers extending into the use of their music (in the context of the game) extending to this broadcasting.
This is not an issue that Twitch can resolve itself, which is why the solutions currently all fall back to putting all of the onus and risk onto creators. Working with music and gaming publishers to devise more modern licensing solutions will benefit both industries and remove this burden.
Without an approach to licensing that actually integrates streaming, games with licensed music will otherwise lose value to streamers, thus losing any viral benefits, games with licensed music integral to the gameplay will deplatform to other streaming services and other monetisation routes, such as privately hosted streams for patreon patrons and Twitch will continue to be burdened by copyright trolls, who will always be willing to stay 1 step ahead tooling solutions. This has been demonstrated elsewhere on other platforms that are years ahead of Twitch in battling nusiance claims and they're still losing. Put that energy into fixing the root issue, rather than trying to manage the fallout.