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We recently announced the upcoming launch of the Twitch Discovery Feed: a scrollable feed in the Twitch app that shows users a personalized mix of Clips.
Before that launch happens, we’ll be running experiments with limited versions of the Discovery Feed to help test and improve our algorithms plus the overall experience. These early experiments do not reflect the final design or experience of the Discovery Feed.
We'd love to hear your feedback and suggestions on how to improve this experience as we build towards the bigger launch. Feedback can be left via https://link.twitch.tv/UVDiscoveryFeed - thank you!
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So in order to make the ad-experience better and less intrusive I propose an ad-model enabled by UEFA and other football organisations when the matches go for two 45-minute halves.
They take up the bottom of the screen, and come sliding in and thus takes the viewer's attention without ruining the viewing experience.