I cam here to say exactly this. When I open a new streamer I haven't seen before and an ad is the first thing I see, I immediately close the window. Set a delay for first time viewers and you'll see your retention rates raise.
I've worked in targeted advertising for a global satellite TV provider. I've worked with Christine and the Painter brothers when I was there. I have patents for the work I developed there. Trust me when I tell you, this is a huge no-no and is actually costing you money.
I cam here to say exactly this. When I open a new streamer I haven't seen before and an ad is the first thing I see, I immediately close the window. Set a delay for first time viewers and you'll see your retention rates raise.
I've worked in targeted advertising for a global satellite TV provider. I've worked with Christine and the Painter brothers when I was there. I have patents for the work I developed there. Trust me when I tell you, this is a huge no-no and is actually costing you money.