Setting this to a partial release status as the majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
1,930 votesAdmindowski (Admin, Twitch) responded
Just wanted to update this thread that we are doing an experiment right now with Stream Display Ads!
These are less disruptive ads that allow viewers to see and hear Creators while being displayed. Creators will receive ad revenue for each SDA shown.
You can find out more information here: https://twitter.com/TwitchSupport/status/1422255927483318277