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A majority of ads on web and TV apps should now have normalized sound. We are still continuing the work on this and will update the status again when it is fully complete!
An error occurred while saving the comment Henn1ngN supported this idea ·An error occurred while saving the comment Henn1ngN commentedI'm sick and tired of ads scaring me half to death by instantly being far louder then the stream I was watching or listening to. It is ruining the experience for me as a viewer, and it is making me hate whatever is being advertised. No one benefits from this stupidity. You'd think ads were unpopular enough without this problem.
There is one other possible explanation for why the twitch ads are still earsplittingly loud: Manipulating the viewers into subscribing to make the ads go away. I mostly watch channels I subscribe to, and so rarely see ads. When I occasionally watch a streamer that I'm not subscribed to, the super loud ads scare me half to death because I'm not used to them. Flip side is that I can't afford to sub to too many streamers, so I just stop watching those streams. I would be fine with watching some ads, it's the loudness that drive me away. Regardless, well done, twitch. Your ads make streams unwatchable to me.