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  1. Revert new app changes

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    595 comments  ·  Twitch Applications: Mobile » iOS  ·  Admin →
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    Mykkaruba commented  · 

    Oh boy, where to begin.

    1.) If you didn't read the news, KOSA plans to squash auto-play in the near future. I wouldn't be surprised if GPP adopted this in the future as well. This is doing the opposite of future-proofing a platform that's been in the news for frivolous policy changes.

    2.) Ads format. If you plan to monetize this format, you're spinning up transcoding and CDN costs for something that's being widely panned. I hope you didn't sink any money into scoping or building this if it's going to get rolled back immediately.

    3.) Discovery. I get you're looking to use every 3rd or 4th interaction for a recommendation algo, but I don't think enough scoping was performed to understand how users interact with the platform. This is way too drastic a change and flies in the face of UX fundamentals. If you have an engaged user, you're making them tap and swipe several times unnecessarily.

    4.) Your contracts. It's no secret Amazon just got the NBA, and you've done a good job with the NFL on Twitch. Do you think this kind of discoverability will do well when the content cost nearly $2BN? If you plan to split how to navigate to NBA/NFL/normal streams that's already a nightmare and assumes an educated userbase just to use your flagship products. That's bad practice.

    Mykkaruba supported this idea  ·