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  1. Stop Playing Pre-Roll ads on LIVE STREAMS

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    9 comments  ·  Ads » Preroll Ads  ·  Admin →
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    Mewnhs commented  · 

    Pre-Rolled ad's are the number 1 reason users download an ad block. Users come to twitch for *LIVE* content and frequently the most entertaining moments are but a few seconds long. Every second is precious to both viewers and streamers in terms of content production/consumption.

    Pre-Rolled ads act as a paradoxical challenge on a platform that relies on the few entertaining moments to keep users engaged. Users are frequently locked out of the content they are seeking by being subjected to grueling pre-rolled ads even when viewing a streamer you have subscribed to.

    What is the point of tuning into Twitch if we are left guessing as to whether we will get to watch entertaining content or be subjected to uninterruptable ads. Why would users tune into Twitch and risk the the FOMO feeling that comes when you see chat reacting while you are watching an ad.

    Why not just turn to YouTube for entertainment? At least there we have control on when we view adds and can feel assured we won't miss a second of content.

    Pre-rolled ads cause more ad block downloads than any other form of advertisement. In a live stream environment pre-rolled ads only serve as a ticking clock for the exodus of users to *established* platforms that don't sacrifice content for ad revenue.

    End pre-rolled ads before they take the "Live" out of live streaming.

    Mewnhs supported this idea  ·