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twitch is a platform whose entire business model is powered by creative individuals who, in a vast majority, disagree fundamentally with the unchecked use of generative AI and its reliance on the work of creatives, often via methods that are morally dubious at best and flagrantly illegal at worst, especially as a means to undercut the labour of these creatives.
Further, the majority public opinion of generative AI content is predominantly negative, and whatever short-term gains Twitch believes this plan will confer will almost certainly result in long-term net loss in both the brand's image in the eyes of its consumer base, and in the loss of the very creators this plan will unfairly exploit the creative labour of.