Settings and activity
1 result found
-
1,526 votes
Twitch
responded
Just wanted to update this thread that we are doing an experiment right now with Stream Display Ads!
These are less disruptive ads that allow viewers to see and hear Creators while being displayed. Creators will receive ad revenue for each SDA shown.
You can find out more information here: https://twitter.com/TwitchSupport/status/1422255927483318277
An error occurred while saving the comment 
TheRedMenace
supported this idea
·
Part of the issue that the currently implementation of ads completely passes over is audio. Twitch did a lot of work to add this new picture-in-picture mode, that moves the stream above chat, so the audience isn't "missing" anything. However this is a flawed idea.
You see, visuals to a stream are only 50% at a maximum and can be even less depending on the content. That's where audio and interaction come in. A large number of viewers come to interact with streamers. They come to see and hear the streamers reactions to awesome moments in games, esports, announcements. They come to be a part of the content and experience it.
The current implementation of mid-roll ads completely takes that all away. We quite literally saw a clip of a streamer watching the PlayStation event this past week who was seeing a cool unveiling of the new (but controversial) Harry Potter game, who then literally got a mid-roll ad in the unveiling. Sony isn't going to run ads so people don't miss the conference.
So my suggestion is to add what's known as a "lower third" to the stream. Easiest comparison is to YouTube. It's a small banner picture, or gif ad, that appears over the center middle portion of the video player. It's not super intrusive, it's not muting stream audio, nor shifting the entire video player. And viewers can just exit out of that ad whenever they want, or click on it to be taken to the advertisers site for more info.
Optionally, there's a lot of wasted space just in the overall Twitch UI that could have banner ads as well to serve the same purpose.
I understand that Twitch is a business. I understand that Twitch needs money to operate as all businesses do. But Twitch needs to understand that their "product" is the viewer experience, and automated mid-roll ads tarnishes the entire experience. If a streamer wants to manually run ads, then by all means allow them to, but forcing this system on people will absolutely drive the quality of streams down, drive the quality of the viewing experience down, and just overall make people unhappy.
As a daily viewer, I am asking, please consider other alternatives like Lower Thirds before sticking to this.